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Abraham Maslow’s Hierarchy
Self Actualization
Self Esteem
Love & Belonging
Safety Needs
Physiological Needs
Ideologues
understand and use abstract liberal/conservative ideology
Near Ideologues
somewhat grasp ideology/ inconsistent
Group Interest
think in terms of what group a party serves rather than ideology
Nature of the Times
base their judgements on whether times are good or bad
No Issue Content
very little to no meaningful issue orientation/often not related to policy
Ideologue or Near Ideaologue’s makes up what percent of the population?
about 10% or less of the population
Social Categorization
tendency to classify themselves and others based on attributes
Social identification
When someone categorizes themselves they adapt to that group and pick up the groups norms, values and behaviors
Phillip E. Converse
Nature of Belief Systems
Idealogue or Near Ideaolgues
Social Comparison
Compare your social group to others and bias towards your group. In group favoritism. Examples: Sports Teams, Political Affiliation
Henri Tajfel
Social Identity Theory. Social categorization, social identification, social comparison
In group/Out group Implications
In group favoritism
Stereotyping and prejudice
Intergroup conflict
Shifts in Group Membership
Belonging
In group/Out group Applications
Reducing prejudice
Political and social movements
Organizational behavior
Openness
degree of intellectual curiosity, creativity and a preference for novelty
Inventive and curious ↔ consistent and curious
Liberal
women
Conscientiousness
tendency to be organized and dependable
Efficient and organized ↔ easy going and careless
conservative
Extroversion
tendency to seek the company of others and talk
Solitary and reserved ↔ outgoing and energetic
Conservative
Agreeableness
Measure of one’s trusting and helpful nature
Challenging and detached ↔ challenging and compassionate
Liberal
Women
Neuroticism
Predisposition to psychological stress
Secure and confident ↔ sensitive and nervous
Associated with older
Liberal
Women
Identity Salience:
When group identity is strong people are more likely to share information that aligns with that identity even if its inaccurate
Motivated Sourcing (Selective Trust)
People trust sources aligned with their group and distrust cross group sources
What is “precarious manhood”?
A feeling of insecurity about masculinity, where men fear they are not “man enough,” often leading them to prove their manliness. Also called “fragile masculinity.”
Voter Types + Makeup
Hard R - 20%
Soft R - 20%
I - 25% (quickest growing)
Soft D’s - 20%
Hard R’s - 15%
What 4 things do social identity groups provide?
Belonging, Purpose, Self-worth, and Identity.
What is the Social Support Hypothesis?
The idea that anxiety evolved as a mechanism to detect social vulnerability or the fear of being left out/unprotected.
It maps onto support for government programs that provide social support and insurance.
Reasons behind the slide:
Climate policy/environmental concerns
Rhetoric and racial/identity politics
Immigration enforcement/raids
Economic stress and instability
*Promises vs. outcome
What is ideological polarization?
Difference in policy preferences or issue positions.
What is affective polarization?
Emotional dislike/hostility toward opposing partisans; see each other as social enemies.
What is perceived polarization?
Belief that parties are farther apart than they actually are
What is social polarization?
When partisan divisions align with race, religion, geography, or culture (mega identities)