final

The _____ is the starting point in creating a marketing mix.

product

There are a number of detergents marketed under the Tide brand including detergent with and without

fabric softener, with and without bleach, with various pleasing smells, and fragrance-free. The large

variety of detergents marketed under the Tide brand is an example of a:

Product line

A consumer who consistently and repeatedly purchases the same brand is said to have:

Brand loyalty

Which of the following is the LEAST likely source for new-product ideas?

It’s financial lenders

_____ is the first filter in the new-product development process. It serves to eliminate new-product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some

Idea screening

Toothpaste is sold in grocery stores, service stations, convenience stores, drugstores, discount stores, and motel vending machines. This is a example of a(n) _____ distribution strategy.

Insensitive

The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive. The favored transportation mode would be:

Air

Marketers use public relations to:

Do all of these things

_____ advertising is used to stimulate demand for a new product or product category and is heavily

utilized during the introductory stage of the product life cycle.

Pioneering

A company using market share pricing has a _____ pricing objective.

Sales oriented

A penetration pricing strategy tends to be most effective:

In price sensitive markets

Bill Needles makes and sells customized silver belt buckles for $200 each. He has determined that his fixed costs are $8,000, and his average variable costs per buckle are $120. What is his break-even point in units?

100