Qualitative Research Methods

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10 Terms

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Focus Group

small group discussions structured around a set of questions predetermined by the research team

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Focus Group Moderator

The person who facilitates the discussion

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Interviews

one-on-one meetings between a researcher and a participant

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Structured Interviews

15-30 minute one-on-one meetings between a researcher and a participant

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Semi-Structured Interviews

30-60 minute one-on-one meetings between a researcher and a participant

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Unstructured Interviews

60-90 minute one-on-one meetings between a researcher and a participant

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Social desirability bias

response bias where participants try to demonstrate “good behavior”

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Open-ended question

response however participant sees fit

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Closed-ended question

limited set of choices to respond to survey items

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Cross-sectional

The sample of persons are surveyed one point in time; data are treated as though they are collected at the same time