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demographics
statistical characteristics of a population, such as age, race, gender, income level, and education
political efficacy
belief that an individual can influence the political system and that their participation matters.
motor voter act
federal law that requires state governments to offer voter registration opportunities to eligible citizens when they apply for or renew a driver's license or public assistance services.
exit poll
method used to gauge voter behavior and attitudes, asking voters on election day who they voted for
partisan
strongly favoring or being loyal to a political party, often with a negative view of the opposing party
independents
candidate who runs for office without a formal party affiliation.
purple states
have voters who are closely divided between two parties, making them swing or battleground states
caucus
local gathering of members of a political party to discuss candidates and select delegates to the party's national convention. This process is distinct from a primary election, which uses secret ballots
primary (closed, open, blanket)
super-delegates
unpledged delegates to the Democratic and Republican national conventions who are free to support any presidential candidate. They are typically elected officials or party leaders, not bound to a candidate by the results of primaries or caucuses
critical election
dealignment
realignment
divided government
t
third parties
initiative
referendum
reapportionment
electoral college
winner-take-all
split ticket voting
selective perception
federal election campaign act of 1974 - FEC
bipartisan campaign finance reform act - McCain-Feingold
soft money
lobbying
527s
“
swiftboating
polarization/party polarization
candidate-centered campaign
po
political action committees
spin - spin doctor