MARK 104 - Ch. 16

Bolded terms from Marketing: An Introduction, 15e (Gary Armstrong & Philip Kotler)

Sustainable Marketing

Social and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

Consumerism

An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers

Environmentalism

An organized movement of concerned citizens, business, and government agencies designed to protect and improve people’s current and future living environment

Carbon Footprint

A term that captures the total negative CO2e impact associated with a product or service

Environmental Sustainability

Developing strategies and practices that create a world economy that the planet can support indefinitely

Ethical Marketing

Applying high standards of ethics and morality when marking marketing decisions

Consumer-centric Marketing

A company should view and organize its marketing activities from the consumer’s point of view to sense, serve, and satisfy customer needs, now and in the future

Customer Value-building Marketing

A company should put most of its resources into long-term customer value-building marketing investments

Sense-of-mission Marketing

A company should define its mission in broad social terms rather than narrow product terms

Deficient Products

Products that have neither immediate appeal nor long-run benefits

Pleasing Products

Products that five high immediate satisfaction but may hurt consumers in the long run

Salutary Products

Products that have low immediate appeal but may benefit consumers in the long run

Desirable Products

Products that give both immediate satisfaction and high long-run benefits

Sustainable Company

A company that creates value for customers through socially, environmentally, and ethically responsible actions