Studied by 24 people
Bolded terms from Marketing: An Introduction, 15e (Gary Armstrong & Philip Kotler)
Sustainable Marketing
Social and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
Consumerism
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens, business, and government agencies designed to protect and improve people’s current and future living environment
Carbon Footprint
A term that captures the total negative CO2e impact associated with a product or service
Environmental Sustainability
Developing strategies and practices that create a world economy that the planet can support indefinitely
Ethical Marketing
Applying high standards of ethics and morality when marking marketing decisions
Consumer-centric Marketing
A company should view and organize its marketing activities from the consumer’s point of view to sense, serve, and satisfy customer needs, now and in the future
Customer Value-building Marketing
A company should put most of its resources into long-term customer value-building marketing investments
Sense-of-mission Marketing
A company should define its mission in broad social terms rather than narrow product terms
Deficient Products
Products that have neither immediate appeal nor long-run benefits
Pleasing Products
Products that five high immediate satisfaction but may hurt consumers in the long run
Salutary Products
Products that have low immediate appeal but may benefit consumers in the long run
Desirable Products
Products that give both immediate satisfaction and high long-run benefits
Sustainable Company
A company that creates value for customers through socially, environmentally, and ethically responsible actions
