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Scientific Method (7 Steps)
1. construct a theory
2. generate hypothesis
3. choose research method
4. collect data
5. analyze data, reject or accept hypothesis
6. report findings and publish article
7. revise existing theories, related scientists look over study
paradigm shift
challenging an existing theory
experimental group
group that has independent variable manipulated, experimental and control group should be as similar as possible
control group
group that has independent variable stay the same, experimental and control group should be as similar as possible
within-participant design
participant is both control and experimental groups
between-participant design
there is a control group and an experimental group
confounding variable
variable associated with independent variable that affects independent variable, distorting the results of the experiment
blind experiment
participants don't know who's in the control or experimental group
double blind experiment
participants and researcher don't know who's in the control or experimental group
descriptive statistics
presents data in a way that can be communicated instantly i.e. a histogram
what is the shape of a normal distribution?
bell curve
inferential statistics
use results from samples to make inferences
t-test
considers each data point from both groups individually
p-test
probability (0-1) indicating the likelihood of the difference being observed
what value should the p-value be less than to prove significant?
0.05
statistically significant
difference between two groups is real and not due to random chance
type 1 error
thinking there's a difference when there isn't
type 2 error
thinking there's no difference when there is one
structuralism
view that psychology should focus on conscious thought and perception, we should reduce conscious experience to its core components
introspection
experimenters trained participants to observe and report their own experiences
ob-ob mouse
obesity in mouse is the result of a genetic mutation that causes the body to turn almost all of the food they eat into fat
operational definition
describes the actions or operations that are made to objectively measure or control a variable
parsimony
where there are two equally good explanations use the one that is most simple
natural order
a behaviour is a reflection of the same underlying mechanism in people all over the world
generalizability
the same causes that produces effect in the lab also produces those effects in everyday life situations
conservatism
supporting current explanations until new facts accumulate that the current explanation can't argue against
empiricism
emphasizes that knowledge should be based on actual observation and not on reasoning alone
reliability
measurement consistency of a test
construct validity
the extent to which there is evidence that a test measures a particular hypothetical construct
inductive reasoning
builds theories based on various incidents of observed phenomena converging on a hypothesis
deductive reasoning
allows us to make predictions about certain phenomena based on testable claims of a particular theory
case study
detailed examination of one particular individual (group)
correlation
measure of the direction and strength of a relationship you cannot have a correlation between 3 or more variables, it HAS to be 2
binary variables
variables with only two possible values
extraneous variables
confounding variables, variables that the researcher did not manipulate/measure that could affect the experiment
bayesian inference
uses our prior experience and expectation when looking at outcomes, uses Bayes theory to update the probability of a hypothesis as more information becomes available
variability
extent to which scores in a data set tend to vary from each other and from the mean
experimenter bias
actions made by the experimenter, intentionally or unintentionally, to promote the result they hope to achieve
social desirability bias
tendency to give socially desired answers