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ASU is an organization for students. Christopher, the official spokesperson of ASU, claims that the members of the group are highly committed to the group. Which of the following statements, if true, would strengthen Christopher's argument?
Students had to pass a difficult test to become a member of ASU.
Lawrence is the sales representative of a consulting firm. He is making a sales presentation to a group of prospective customers. What is the first step that Lawrence must take when communicating to the prospects?
getting their attention
Which of the following statements is consistent with the concept of the sleeper effect?
People may consider untrustworthy information to be true over time.
Cognition (thinking/beliefs)
→ Your office chair that allows you to sit straight and avoid back ache
Behavior (actions)
A neighbor who helped you to organize an event → a
(Helping is an observable action.)
Affect (feelings/emotions)
→ Your favorite dress that looks great on you → b
(You feel good about it.)
_____ occurs when we view our behavior as caused by the situation, leading us to discount the extent to which our behavior was actually caused by our own interest.
Overjustification
Which of the following refers to the process of accepting a persuasion attempt because we focus on whatever is most obvious or enjoyable, without much attention to the message itself?
Superficial message processing
Choose the correct answer based on the observations given below.Observation 1: You do not perform a behavior because you were told by others not to do it.Observation 2: You believe that you did not perform the task because you did not want to.
Insufficient justification will result if both the observations are true.
Expert communicators are not perceived as trustworthy when _____.
their statements are subjective to external causes
Fear appeals are sometimes used in anti-smoking campaigns. Why are such ads effective in creating awareness against smoking?
Such ads include emotional aspects that are salient.
Which of the following statements, if made by a person, would best indicate that he is experiencing cognitive dissonance?
I have not lived up to my potential.
Which of the following attitudes is most likely to be determined by your affect?
Your attitude toward your favorite food.
The likelihood of experiencing cognitive dissonance is reduced if people _____.
can find strong external justifications for their actions.
Which of the following is a valid observation of thoughtful message processing?
It involves careful consideration of the qualities of the persuasion attempt.
Which of the following is a factor that contributes to cognitive dissonance?
high self esteem
Craig Naples, a European professional footballer, features in an advertisement that recommends a certain brand of soccer shoes. However, the viewers do not consider Craig's message as expert advice. Which of the following is the reason for this?
Craig featured in the advertisement for his own self-interest.
Which of the following statements is indicative of an attitude toward something?
I hate potatoes
Joseph considers himself an intelligent student. Such high expectations of himself make him unhappy when he scores low grades in an examination. This is an example of:
cognitive dissonance.