- Beveridge report led to creation of NHS, welfare benefits, pensions etc, which led to more elderly help, preventing death.
- Medical advances such as antibiotics, vaccinations and more effective treatments on diseases like heart attacks.
- Improved hygiene means less people becoming very unwell
- McKeown: Decline in absolute poverty (malnutrition) is the biggest cause of the declining death rate.
- Improved maternity care means less IMR