Media Audience and Content Analysis

These flashcards cover key concepts from the lecture on audience identification, content creation, and media categories.

Demographics

Statistical data relating to the population and specific groups within it, such as age, gender, race, and income.

Psychographics

Qualitative research that categorizes consumers based on psychological attributes such as values, beliefs, interests, and lifestyles.

Audience Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

Content Genres

Categories of content that include entertainment, news, education, and advertising.

Content Creator

An individual or organization that produces content for distribution and consumption across various media platforms.

Behavioral Information

Data concerning how a consumer behaves, including shopping habits and product usage.

Advertising

Content created with the purpose of promoting products or services to consumers.

Exhibition

The way in which a media product is made available for public consumption, including physical and digital formats.

Distribution

The process of delivering content to audiences, encompassing various channels such as airwaves, streaming services, or print.

Production

The process of creating content, including all steps from inception to the final product.