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business
work that makes money by selling things or services
market
place where people buy and sell things
service
help or work done for someone
customer
a person who buys something
audience
people who watch, read, or listen
target group
specific people a product is made for
advertising
telling people about a product to sell it
campaign
planned actions to promote something
promotion
activities to make something popular
to promote
to help something become popular
reach
number of people you can contact
communication
sharing information or ideas
strategy
a plan to reach a goal
goal
something you want to achieve
profit
money earned after costs
revenue
all money a company earns
growth
becoming bigger or more successful
competition
other businesses selling similar things
customer needs
things customers want or require
digital
related to computers or the internet
creative
using new and original ideas
analysis
careful study of information
planning
deciding what to do in advance
experience
knowledge gained from doing something
brand awareness
how well people know a brand
target audience
people a message or product is for
consumer behavior
how people choose and buy products
market research
studying customers and the market
marketing strategy
plan to promote and sell products
digital marketing
marketing using online tools
content creation
making text, videos, or images
media management
managing media platforms and content
public relations (PR)
building a good company image
brand identity
how a brand looks and feels
customer engagement
how much customers interact with a brand
user experience (UX)
how easy and pleasant something is to use
data analysis
studying data to find results
performance
how well something works
campaign performance
how successful a campaign is
competitive advantage
something that makes a business better than others
market position
how strong a company is in the market
customer loyalty
customers choosing the same brand again
distribution channel
way a product reaches customers
communication strategy
plan for sharing messages
influencer marketing
promotion by popular online people
storytelling
sharing a message through stories
media consumption
how people use media
innovation
new ideas or new ways of doing things
sustainability
using resources without harming the future
decision-making
choosing what to do
project management
organizing and controlling a project