Media Representation and Gender Stereotypes

These flashcards cover key concepts related to media representation and gender stereotypes as discussed in the lecture.

What traditional view do sociologists have about media representation of gender?

The media reinforces gender stereotypes and cultural assumptions, depicting men as dominant and women as subordinate.

What does the term 'glass ceiling' refer to in the context of women's representation in media?

The glass ceiling refers to the barriers that women face in advancing beyond junior-level positions due to factors like maternity, preventing them from decision-making roles in media.

Who is Laura Mulvey and what is her theory regarding women in media?

Laura Mulvey argued that men view women as sexual objects in media, with a focus on their physical appearance and sexuality through specific camera angles.

What was the finding of the Leveson Inquiry related to the media's portrayal of women?

The Leveson Inquiry found that the press often failed to show consistent respect for the dignity and equality of women.

What do feminist writers suggest about the ideology spread by media?

Feminist writers suggest that media spreads patriarchal ideology and a male perception of women.

What term do feminist sociologists use to describe media designed by men for men?

They refer to it as 'malestream' media.