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home rule question
split of liberal party, with liberal unionist joining the conservative, increasing cons power, weakness of liberal party to be unable to camping due to limited funds.
Salisbury leadership
pragmatic + strong leader, unified and stabilised the Conservative Party —> He reduced internal conflict and used the the liberal split to his advantage —> making the party look reliable and competent, especially compared to the divided Liberals.
Salisbury’s cautious imperialism appealed to patriotic voters.
party organisation
strong local constituency associations
Targeting the new mass electorate, The Conservatives adapted their organisation to appeal to new voters: Working-men’s clubs, Patriotic and imperial messaging —> broadened their support beyond traditional elites.
strong discipline —> limits party splits/makes party looked united increasing their credibility.
prime rose league 1883 - party organisation
Created to spread Conservative ideals and boost party support, effectively bridging the gap between the leadership and the new, expanded electorate
helpful during election time
by 1910 membership rose to 2 milion