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Dark Ads
Anonymously placed status updates, photos, videos, or links that appear only in the target audience’s social media new feeds and are created to manipulate peoples emotions— especially anger or fear.
War chest
Campaign
Federal Election Campaign Act
Tightened reporting requirements and limited candidates’ expenditures
Federal Election Commission
Monitor and enforce the regulations
Hard Money
A donation given directly to a candidate
Soft Money
A donation to a party or interest group
Dark Money
Unlimited contributions from individual citizens and other organizations
Connected PACs
Political action committees funded separately from the organizations treasury through donations from members
Nonconnected PACs
These political action committees have no sponsoring organization and often form around a single issue
Leadership PACs
Started by any current or former elected official and can raise money from the general public
Super PACs
Unlimited Donations
Unlimited donations
Affiliates
Broadcasting from one central location to several smaller stations
Horse-race journalism
Reporters update readers and viewers nonstop on the ups and downs of competing candidates
Scorekeeper
Overly discuss who is leading and who is falling behind in the campaign.
Watchdog
Keeping and eye on government or industry
Political Reporting
Standard “jsut-the-facts” reporting
Sound bites
Short excerpts edited from a longer remark that are especailly vivid in presenting an issue
Political analysis
A form of journalistic expression that explores and provided opionions on a topic in depth
Editorials
Opinionated articles that reveal the publications view
Op-eds
Opposing page to allow other opionions
Commentary
Opinion and interpretation
Narrowcasting
Demand for more media content also encourages the growth of media outlets with a specific political agenda and a targeted audience
Fairness Doctrine
A forme federal policy that required radio and television broadcasters to present alternative viewpoints
Talk Radio
Syndicated political shows that air at stations coast to coast
Mainstream Media
Collection of traditional news organizations
Confirmation Bias
The tendency to seek out and interpret information in a way that confirms what they already believe
Consumer-driven media
Those media whose content is influenced by the actions and needs of consumers