COM 3110 Contemporary Issues in Digital Media & Culture Exam Format & Study Guide

Flashcards covering key concepts and vocabulary related to the contemporary issues in digital media and the respective study guide for the exam.

Key Performance Indicators (KPIs)

Quantifiable metrics that measure the progress of specific marketing goals in social media.

Digital divide

The growing contrast between those who can afford technology and those who cannot.

Deepfakes

Images or videos that use advanced digital editing to create convincing but fraudulent content.

Walled gardens

Highly managed environments created by apps that restrict access to the broader internet.

Remix culture

A society in which people can create and communicate by mixing, editing, and repurposing existing texts.

Gameplay

The way in which rules structure how players interact with a game.

Modding

The modification of game software or hardware to create new content or enhance existing content.

Cover music

A song recorded or performed by someone other than the original writer or artist.

Citizen journalism

News dissemination by non-professional journalists, often via the internet and social media.

Content delivery services

Platforms that generate revenue from both advertising and subscription fees, like YouTube or Hulu.

Artificial intelligence (AI)

A field developing systems that simulate human thought and functionality.

Call to action

An instruction telling the customer what to do next in marketing contexts.

Google Trends

A tool that shows what citizens worldwide are searching for on Google.

Landing page

The first page a visitor encounters when visiting a website.

Mass communication

The process of designing cultural messages and delivering them to large audiences via media channels.

Technological determination

The idea that technology is an independent force that changes society without external influence.

Social sentiment

The measurement of public opinion and emotional reactions towards a brand or topic on social media.

Over the top media services (OTT)

Streaming sites that allow viewers to access content without traditional broadcast or cable systems.

Megaplexes

Facilities that contain fourteen or more screens for showing films.

Yellow journalism

Sensationalized news reporting characterized by dramatic stories and exaggerated claims.

Subscription rights

The rights associated with the sale of a book for use in different media, like films or adaptations.