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sensory register (SR)
duration: less than half a second
capacity: a lot
coding: contains 1 store for every sense we have
short term memory (STM)
duration: less than 30 seconds without rehearsal
capacity: 5-9 bits of information (increases with chunking)
coding: acoustic information
long-term memory (LTM)
duration: possibly permanent
capacity: potentially unlimited
coding: semantic (with meaning)
Who was the MSM proposed by?
Atkinson & shiffrin
what is duration, capacity and coding ?
duration: how long info stores
capacity: how much info stored
coding: format info stored in