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Conformity
Changing behavior in response to group norms or expectations.
Factors affecting conformity
Normative and informational influence, culture, group size, unanimity, deindividuation, social loafing.
Normative Influence
Conforming to be accepted by others, even if one does not share the same beliefs.
Informational Influence
Conforming because one seeks to be correct and lacks sufficient information.
Example of Normative Influence
Peer pressure to engage in risky behaviors like drug use.
Example of Informational Influence
Following expert opinions during crises for safety.
Individualistic Culture
Values individual needs, promoting independence and self-reliance; less likely to conform.
Collectivist Culture
Values group needs; individuals may feel pressured to conform to avoid selfishness.
Wedding Planning – Individualistic
Couples make decisions based on personal preferences with less family influence.
Wedding Planning – Collectivist
Family plays a major role in decisions, prioritizing traditions and expectations.
Unanimity in Groups
When all members agree, normative influence increases, leading to higher conformity.
Deindividuation
Reduced self-awareness in group settings, increasing likelihood of conforming to group norms.
Antisocial Deindividuation Examples
Behaviors such as rioting or vandalism that occur in anonymous group situations.
Prosocial Deindividuation Examples
Group behaviors like cleaning after an event, demonstrating collective effort.
Reducing Antisocial Behaviors
Making individuals identifiable can decrease antisocial behaviors caused by deindividuation.
Group Size Effect on Conformity
Conformity increases with group size until a point, typically around 3-5 members.
Social Loafing
Tendency to exert less effort in a group setting; influenced by group size and type of culture.
Sucker Effect
Individuals reduce effort if they see others not contributing; avoids the feeling of being a 'sucker'.
Freerider Effect
When individuals believe their lack of effort won't affect the group's success.
Line Judgment Task (Asch, 1951) - Aim
Explore conditions causing individuals to resist or succumb to group pressures.
Asch (1951) - Sampling Methods
Used advertisements and word of mouth to recruit participants for the study.
Asch (1951) - Variables and Design
Independent variable was group pressure; dependent variable was level of conformity measured by errors.
Asch (1951) - Procedure Overview
Participants were deceived into believing they were in a memory study, while being influenced by confederates.
Asch (1951) - Critical Trials
Confederates gave incorrect answers to observe conformity levels during participant responses.
Asch (1951) - Results
74% of participants conformed at least once; 65% obeyed fully, showing strong statistical significance.
Reasons for Conforming
Included cognitive dissonance, normative, and informational influences affecting participant choices.
Asch (1951) - Data Types
Qualitative data showed emotional responses; quantitative data measured conformity rates.
Milgram (1963) - Definition of Obedience
Changing behavior in response to commands by authority figures.
Milgram (1963) - Aim of Study
Investigate how far individuals would go to obey authority.
Milgram (1963) - Participants
40 male participants recruited from a newspaper ad, aged 20 to 50.
Milgram (1963) - Procedure Overview
Participants administered shocks to learners when incorrect answers were given under the authority's pressure.
Milgram (1963) - Findings
65% went to maximum shock level; high levels of stress and emotional responses noted among participants.
Milgram (1963) - Contributions
Significant insights into the psychology of obedience and the impact of authority figures.
Milgram (1963) - Limitations
Ethical concerns of deception and psychological harm; low generalizability due to all-male sample.
Factors Affecting Obedience
Includes situational, social, and dispositional factors influencing obedience levels.
Situational Factors - Milgram
Presence of allies, proximity to the victim, and legitimacy of authority influence levels of obedience.
Social Factors - Agency
When individuals pass responsibility to authority figures, enforcing higher obedience levels.
Dispositional Factors - Authoritarian Personality
Higher willingness to submit and respect authority figures leads to increased obedience.