Visual Merchandising and Promotion

These flashcards cover key concepts, roles, and components related to visual merchandising based on the provided lecture notes.

Visual Merchandising

The practice of developing floor plans and three-dimensional displays to maximize sales.

Goals of the Visual Merchandiser

1) Identifying the brand 2) Maintaining brand values 3) Enticing consumers into commercial space 4) Keeping consumers in space as long as possible.

Macro Level Elements of Visual Merchandising

Includes Space Layout, Brand Experience, Store Guide, Communication, Marketing, and Entertainment & Art.

Micro Level Elements of Visual Merchandising

Includes High Level, Eye Level, Ground Level, Windows, and Service Areas.

Typical workspaces for Visual Merchandisers

Visual merchandising studio, mock store space, and showroom.

Positive aspects of a career in visual merchandising

1) Artistic creativity 2) Practical work experiences 3) Exposure to a wide audience 4) Teamwork 5) Variety of work 6) Opportunities for travel.

Negative aspects of a career in visual merchandising

1) Unpredictable working hours 2) Physical demands 3) Creativity judged by sales numbers 4) Cultural misinterpretation of themes 5) Competitive job market.

Retail VM's primary role

To attract consumers to a store through creative and interesting displays that educate them about merchandise.

Display techniques in Fashion

Used by designers and manufacturers to sell clothing effectively and make lines appear coordinated.

Types of displays in Museums and Educational Institutions

Enhance costume knowledge and provide informative displays for visitors.

Window Displays

Used by retailers to attract consumer attention, enhance sales, and inform about available merchandise.

Exterior Display Components

Includes exterior signs, seasonal elements, outdoor lights, and awnings to impact first impressions.

Interior Display Components

Creative presentations of merchandise using architectural forms and fixtures.

Merchandise in Displays

Selected products that are the focus of the display, with timing being essential.

Props in Visual Merchandising

Structures or decorative elements used to enhance the display by holding merchandise or creating a mood.

Background, Lighting & Signage

Used to enhance displays by providing foundation, directing consumers, and conveying information.

Display Arrangements

Include pyramid shape, zigzag designs, and repetitive configurations to attract consumer attention.