Barbie Case Study

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Description and Tags

16 Terms

1

Director

Greta Gerwig

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2

Company

Warner Brothers

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3

Release date

21st July 2023 - Oppenheimer same

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4

Director wanted the set to look

realistic but not reality

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5

Massive studio

800 foot long & 50 foot high

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6

Colour Pink

made from scratch

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7

The set had a mixture of

2D & 3D objects

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8

Audience was able to see the whole set

set on a circle

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9

Electric cars used

sustainable choice

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10

Digital system

LED’s Blue screens visual effects

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11

Star studded cast

Margot Robbie - Ryan Gosling - Dua Lipa

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12

Social media based marketing

46% IG - 24% Tiktok 23% Snap

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13

Synergy

merch with Primark - Billboard in US

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14

Theatrical window

54 days

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15

Available to buy on

Apple - google - amazon

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16

target audience

women 54%

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