BDIT - Session 13

What distinguishes Web 1.0, Web 2.0, and Web 3.0?

The shift from a static, read‑only web (Web 1.0) to an interactive, user‑centered web where users generate content, share, and e

Name two key changes from Web 1.0 to Web 2.0.

1) Dynamic, personalized content
2) Social connectivity and two‑way interaction

List three business impacts of Web 2.0.

Customer‑centric focus; new revenue models; data as a key asset.

What does “customer‑centric focus” mean in Web 2.0?

Direct interaction, personalized experiences, and real‑time support via social media and online forums.

Give two examples of new revenue models enabled by Web 2.0.

Advertising revenue (targeted ads) and subscription models (premium content).

Why is data considered a “key asset” in Web 2.0?

It drives analytics, customer insights, personalization, and machine‑learning applications.

How do online reviews influence purchase decisions?

Products with ≥5 reviews have a 270% higher purchase probability than those without reviews.

How does Airbnb leverage Web 2.0?

Uses user‑generated content (reviews, photos), peer reviews for trust, and interactive features (messaging).

What is the core objective of a social media strategy?

Enhance visibility, build relationships, drive traffic, and generate leads/sales.

What does SMART stand for in goal setting?

Specific, Measurable, Achievable, Relevant, Time‑bound.

Name four common social media goals.

Brand awareness, customer engagement, lead generation, customer service.

What are the four steps in building a social media strategy?

Define goals → Identify audience → Select platforms → Plan content & schedule.

What demographics and psychographics help define a target audience?

Age, gender, location, income, interests, values, lifestyle, behavior.

When should a business choose LinkedIn vs. Instagram?

LinkedIn for B2B/professional; Instagram for visually‑driven B2C brands.

Give one content creation example for user engagement.

GoPro encouraging users to post their own videos with branded hashtags.

Why measure social media performance?

To track KPIs, optimize campaigns, and demonstrate ROI.

What is SEO?

Search Engine Optimization—improving organic ranking on SERPs by optimizing content, technical structure, and backlinks.

Differentiate short‑tail vs. long‑tail keywords.

Short‑tail: broad, high volume (e.g., “shoes”).
Long‑tail: specific, lower volume (e.g., “best running shoes for women”).

What is SEM?

Search Engine Marketing—paid search advertising (PPC) to appear above organic results.

List two advantages and one limitation of SEM.

Advantages: Quick visibility, precise targeting.
Limitation: Can be costly for competitive keywords

List two advantages and one limitation of SEM.

Advantages: Quick visibility, precise targeting.
Limitation: Can be costly for competitive keywords.

What is SMO?

Social Media Optimization—using social platforms to boost brand visibility, engagement, and shareability.

When to use SEO vs. SEM vs. SMO?

SEO for long‑term organic growth; SEM for immediate paid reach; SMO for audience interaction & brand loyalty.

Name three SEO components

Keyword research, on‑page optimization, off‑page backlinks, and technical SEO.

Give one SEM ad example headline and target audience.

“Eco Coffee Subscription – Save the Planet, One Cup at a Time” targeting eco‑conscious students.

What SMO tactics improve social media visibility?

Relevant hashtags, optimal posting times, polls/stories/live sessions to boost engagement