LESSON 10: Visual Information and Media

VISUAL MEDIA

Refers to instruments, applications, etc. that teachers and/or students use to convey new information to help learn the uses, assessment, and creation of visual images.

F

The primary purpose of visual information is to loose attention, create meaning, and facilitate retention

T or F?

Examples of visual media

Photography, Video, Screenshots, Infographics, Data visualization (such as charts, graphs), Comic Strips, Cartoons, Memes, Visual notetaking, etc. are all examples of what?

Formally Produced Visual Media

produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced.

Informally Produced Visual Media

other visual media that are not produced by formal institutions.

VISUAL DESIGN ELEMENTS

refers to basic components in constructing a visual image.

Line

➢ refers to an outline that sometimes create a shape. Its texture can be thick or thin, may be vertical, horizontal, diagonal, implied, actual, or contour

Shapes

refers to a form of an object that stands out.

True

True or False? Shapes may be organic

Value

refers to the lightness or darkness in a design. It refers to the changes between black and white and all the tones in between.

Texture

the way a platform feels or supposed to feel. This is added to draw or prevent interest to a visual element.

Color

determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue)

Form

refers to the volume or thickness of an object. The illusion of a 3-D object is created through the manipulation of light and shading.

Visual Design Principles

• Consistency

• Center of Interest

• Balance

• Directional Movement

• Rhythm

• Perspective

  These are all parts of what?

• Consistency

consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page.

Center of Interest

the area in a composition that is more valuable or important than the other parts of the composition; usually this can be noticed first and attracts attention

Balance

refers to the feeling of symmetry between form, value, color, shapes, etc. In a composition, textures, colors, shapes, etc. is used in creating equilibrium in a composition.

Directional Movement

refers to the visual flow of the objects in the composition. It refers to how objects are placed and positioned.

Rhythm

a consistent movement within the elements. Like in dancing, the movement of objects will seem to be in sync or like the beat of music.

Perspective

refers to objects made in a twodimensional area to seem realistic.