Ch 4 Vid 3 Higher Order Conditioning

Higher Order Conditioning

A form of classical conditioning where a neutral stimulus becomes a conditioned stimulus through association with an already established conditioned stimulus.

Unconditioned Stimulus (US)

A stimulus that naturally and automatically triggers a response without prior learning.

Conditioned Stimulus (CS)

An originally neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Conditioned Response (CR)

The learned response to a previously neutral stimulus that has become a conditioned stimulus.

Classical Conditioning

A learning process through which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.

Conditioned Response 1 (CR1)

The second strongest response produced by a conditioned stimulus after classical conditioning.

Conditioned Response 2 (CR2)

The third strongest response produced by a second level of classical conditioning.

Advertising and Conditioning

The use of classical conditioning in marketing, where products are associated with emotional responses to influence consumer behavior.

Fear Response

An emotional reaction to a perceived threat, often leading to avoidance behavior.

Sexualization in Advertising

The use of sexual imagery or themes to attract attention or influence consumer behavior in advertisements.