Assassin’s Creed audience

What is the target audience for AC liberation?

Adults in mid-20s, fans of AC Franchise, female audience

What is the psychographic audience of AC Liberation?

-those interested in historical topics and politics

-PS Vita users

-fans of franchise

-PC Gamers

How does a proliferation of consoles make it easier for audience to access the AC franchise?

AC Odyssey on PS4, Nintendo switch, Microsoft Windows, Xbox cloud gaming

How are female audiences targeted by AC franchise?

AC Liberation Aveline as protagonist who is a capable assassin

AC Odyssey offers a choice to be Alexios or Kassandra

What is a new mechanic introduced in AC liberation for Aveline?

Chain kill mechanic, dual weapons

What are the characteristics of AC Liberation that audiences will enjoy?

-free fall mechanics

-HD models and graphics

-familiar narrative of good vs evil

-all new missions (players have been complaining about repetitive missions in previous games)

-upgraded levels and environments

How many identities do Aveline have and what are they?

The assassin (better in combat but quickly detected), the lady (blend in with high society but move slowly), the slave (blend in with slaves, carry crates to pass suspicious enemies, access fewer weapons)

What are the possible readings of Aveline’s personas?

Preferred: strong female character who is adaptable, capable and not sexualised

Oppositional: falling back to feminists and using body to progress story, reinforce slave stereotypes

How does Aveline’s 3 personas attract audiences?

-attract women who like more feminine games as well as those who like combat games but feel excluded

-multiple identities for women to adopt

-concession to male audiences to look at a lady

What are examples of textual poaching and fan works for the AC franchise?

Ezio x reader fic, Watch-Me (Wrench x reader) for AC Syndicate

Fan content/artwork category on ACOdyssey Reddit

#assassinscrewd on Wattpad

Meme section memeing ‘depressed cultist member’ of character in AC Odyssey

What AC games are multiplayer?

AC Liberation, AC Revelation, AC Brotherhood, AC 3

What are some player mechanics that attract audiences to AC?

AC1 fluid climbing controls, free fall mechanics

AC Unity and AC Syndicate parkour which is plesant and smooth

What are some online fandom communities of AC?

-on Ubisoft website official ACF fan community

-Ubisoft Forums: specific threads for gameplay mechanics, story discussion, technical support, community events

-subreddit for AC Odyssey

-Steam community: AC general discussions, artwork, videos, reviews sections, guides like ‘AC in Chronologicsl order’

What is Jenkin’s theory of fandom?

-organised participatory culture of fans of a media product

• Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings

• Fans appropriate texts and read them in ways that are not fully intended by the media producers (‘textual poaching’). Examples of this may manifest in conventions, fan fiction and so on

• Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use this ‘subcultural capital’ to form social bonds. For example, through online forums like Reddit or 4chan.

How does Ubisoft encourage audiences to participate in the franchise?

2015 Canada Fan Expo synergy with Razor headphones, prizes for cosplayers, Girls on Games invited to get insider look at upcoming releases

-AC Mirage, Bouden and Sala the developers did an ‘Ask u anything’ Reddit event

How does AC employ the sequel formula?

Ezio led as the protagonist from AC2 2009 to AC Revelations 2011