IB Lang & Lit: Quiz 02

Logical appeal

Supporting a position with evidence, facts, or statistics

Emotional appeal

A method of persuasion that's designed to create an emotional response

Ethical appeal

Establishes the writer/speaker as sincere and qualified to make such remarks

Diction

The choice and use of words and phrases in speech or writing

Layout

The way a text is presented on a page (applies to media rather than literary texts)

Exuberant

Full of energy, excitement, and cheerfulness

Somber

Dark or dull in color or tone

Characterization

The way a writer creates a character in order to convince the reader

Verse

This can be either one stanza in a poem, or it can refer to the entirety of poetry

Tone

A writer's attitude toward his or her subject matter revealed through diction, figurative language, and organization on the sentence and global levels