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learning
what allows for beneficial changes in our behaviour
cognitive learning
acquiring new knowledge
associative learning
pairing of stimuli
classical conditioning
learning when a neutral stimulus causes a response that was caused by a different stimulus to start
what type of learning is classical conditioning
associative learning
what is an unconditioned response (UCR)
unlearned automatic response to a stimuli
What is a conditioned response (CR)?
learned response to a stimulus
acquisition phase
conditioned and unconditioned response
extinction phase
conditioned response alone
spontaneous recovery
what is association dependant on
repeated temporally contiguous pairings
Generalization
response that originally occurs also occurs to other similar stimuli
discrimination
learning to respond to the original stimulus but not to new similar stimuli
what does generalization and discrimination allow
organisms to make adaptive changes
preparedness
learning a response to a particular class of stimuli
conditioned taste aversions
dislike of food due to it being paired with and illness that you had
higher order classical conditioning
when a CS functions as though it were a UCS
unconditioned stimulus (UCS)
Stimulus that naturally triggers a response.
conditioned stimulus (CS)
stimulus that gives a response after learning
neutral stimulus
a stimulus that does not initially elicit a response
conditioned emotional response
emotional response associated with a specific object/situation
evaluative conditioning
one stimulates takes a emotional valence of another stimuli
examples of evaluative conditioning
celebrity advertisements, Watson Pebeco toothpaste campaign
what are negative political advertising a type of
negative evaluative conditioning
operant conditioning
learning where behaviour is determined by consequences
main differences in classical and operant conditioning in terms of a response
classical automatic response, operant voluntary response
law of effect
responses followed by satisfaction will happen again and those that arent will become less likely
who created the law of effect
Edward Thorndike
who coined operant conditioning
B.F. Skinner
what did B.F Skinner use for operant conditioning
operant boxes (Skinners boxes)
what is operant conditioning built around
reinforcement and punishment
reinforcement
situation that causes an increase in a behaviour
punishment
situations causes a decrease in a behaviour
primary reinforcer
stimuli that satisfy basic motivational needs
secondary reinforcer
stimuli that acquire their value through learning
what do reinforcers activate in the brain
nucleus accumbens
positive reinforcement
adding pleasant stimulus
negative reinforcement
remove aversive stimulus
positive punishment
add aversive stimulus
negative punishment
remove pleasant stimulus
example of positive reinforcement
add stimulus (candy to kids) to increase behaviour (questions)
example of negative reinforcement
remove stimulus (light) to increase behaviour (questions)
positive punishment example
add stimulus (ridicule) to decrease behaviour (questions)
example of negative punishment
remove stimulus (fun videos) to decrease behaviour (questions)
corporal punishment do
interrupts behaviour but only lasts a short time
what is corporal punishment liked with
bad parent child relation shit
poorer mental healt
child deliqunecy
abusive behaviour as adults
what does effectiveness of punishment depends on (applying punishments)
severity
initial punishment level
contiguity and being understood
consistency
showing appropriate behaviours
discriminative stimulus of operant conditioning
The stimulus that has to be present for the operant response to be reinforced.
what happens if reinforcement is delayed
reduces strength of stimulus and the response pairing
application of operant conditioning
shaping, applied behaviour analysis
shaping
specific operant response is created by reinforcing successive approximation of that response
chaining
loping together shaped behaviours
applied behaviour analysis (ABA)
used to shape desirable behaviours
when is (ABA) used
with developmental conditions
schedules of reinforcement
rules that determine when reinforcement is available
continuous reinforcement
reinforcement every time a behaviour occurs
Partial (intermittent) reinforcement
only reinforced after an intermittent amount of time
subtypes of partial reinforcement schedules
ratio vs interval schedules,
fixed vs variable schedules
ratio schedules
number of behaviours required for reinforcement
interval schedules
amount of time needed for reinforcement
fixed schedules
more predictable schedule
variable schedule
more variable schedule
fixed ratio schedule
reinforcement after a specific number of responses
fixed interval schedule
reinforcement after set amount of time
variable interval schedule
first response reinforced after a variable amount of time
variable ration schedule
reinforcement after random number of responses
what do ratio schedules tend to due
generate higher rater of responding
what are variable ratio schedules in terms of behaviour
especially motivating
partial reinforcement effect
takes longer for people to experience extinction when under partial reinforcement then continuous reinforcement
how does casinos drive our addiction
combination of classical and operant condition to then drive our behaviours,
losses disguised as wins
when do superstitions form
when its not clear what behaviour lead to the reward
what can superstition do
have positive effects on controllable behaviours
confirmation bias
seek out evidence that we already believe or want to believe
latent learning
learning that is not expressed until the response is reinforced
observation learning
watching others changes behaviour and knowledge
social learning theory
1. attention
2. memory
3. motor ability
4. motivation
Albert Bandura 'Bobo doll' experiment
See Aggression, Do Aggression- Aggression is learned through a process called behavior modeling
imitation
recreating a behaviour or expression
Desensitization
reduction in emotion-related physiological reactivity in response to a stimulus
media affect on behaviour
positive correlation between violent media and aggressive thoughts and behaviour
mirror neurons
cells that fire when performing and observing an action
what can mirror neurons be influenced by
inferred intention of the movement