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(racial) orthodoxy
authorized or generally accepted theory, doctrine, or practice
“a set of ideas, beliefs, narratives, and practices that constitute official, commonly recognized understandings of race.”
reified
made (something abstract) more concrete or real, solidified
discourse
a group of statements that provide language to talk about and represent knowledge about a topic
communication or debate
rhetoric
the art of using language (spoken/written) to effectively persuade or influence others
neoliberal
favoring policies that promote free-market captialism: competition, ”branding yourself,” centered around demands of market, “corporatization”
Universities “have refashioned more of their basic functions around the model of the marketplace…including pressures to treat students as consumers”
colorblind racism
a form of racist thinking that argues racism no longer exists by claiming everyone has equal opportunities, claiming not to see/acknowledge color, thus ignoring racial difference and historical/ongoing discrimination
article frames this in opposition to diversity orthodoxy
ideology
a set of ideas, beliefs, attitudes, which reflects or shapes understandings or misconceptions of the social and political world
held by a culture, group, or individual