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Change
Alternation in internal or external environment in relation to an idea or behaviour.
Business Change
Adoption of a new idea or behaviour resulting in a different form or operation of a business over time.
Proactive
Change is planned and occurs before a business is affected by pressure in their environment.
Reactive
Change is unplanned, happens after business is affected by pressures of the environment.
Key Performance Indicators (KPI)
A quantifiable measure used to evaluate success of the business.
Examples of KPI
Net profit, level of wastage, number of sales
Kurt Lewin's Force Field Analysis Theory
A process used to determine which forces drive and resist a proposed change.
(Drive push, Restraining work against)
Examples Driving forces
Pursuit of profit, competitors, societal attitudes.
Examples Restraining forces
Financial considerations, competitors, managers.
Steps to conduct Lewins Theory
Define the target of change, identify the driving forces and the restraining forces, analyse the forces which can be changed, develop an action plan.
Advs of Force Field Analysis
Identify those supporting vs restraining of change, Allows stakeholders to identify change as a pos+neg change from their perspective.
Dis of Force Field Analysis
Timelines can be subjective, Biased importance of particular force.
Porter's Generic Strategies
Framework for strategic business planning.
2 strategies to porters generic approach
Cost leadership strategy, Differentiation approach
Cost leadership strategy
Business sets out to become the lowest-cost producer in the industry.
Examples Cost leadership strategy
Increasing profits by reducing production costs, Increasing market share by charging lower prices.
Differentiation approach
A business emphasises the difference between it and competitors in same industry.
examples Differentiation approach
Multiple branding, High-quality product
Five Force analysis
Analysis to understand where power lies.
Steps to conduct Porters generic strategies
Carry out a SWOT analysis, Conduct a five force analysis, compare SWOT analysis wit five force analysis results.
Advs of low-cost strategies
Become more profitable, Savings can be put towards differentiation at later date.
Dis of low-cost strategies
Lowering costs now means there is little room to make changes in the future, Sales fall.
Advs of Differentiation strategies
Develop customer loyalty, potential revenue gains.
Dis of Differentiation strategies
Rival businesses can copy approach, time-consuming.
Internal environment
Factors within the company's control.
Operating environment
Includes immediate, direct influences like customers.
Macro environment
Broader, societal and economic forces.
What is increased market share
Rise in a company's proportion of total industry sales.
How KPIs achieve business objectives
Number of sales may represent competitive strength and increased market share.
Efficiency
How well a business uses its resources to achieve objectives.
Effectiveness
The degree to which a business achieves its objectives.
Examples of business objectives
Make a profit, increase market share, improve customer satisfaction.
If KPIs are useful they must be...
Relevant, reliable and valid.
Managements skills
Communication, delegation, planning.
Competitive advantage
An advantage a business has over it's competitors, allows to perform better, attract more customers, and achieve superior results.