Class 9: Attitudes

A collection of vocabulary flashcards based on the lecture notes regarding attitudes, group projects, and communication.

MAO

Motivation, Ability, Opportunity - factors that affect information processing.

Heuristics

Simple rules of thumb used to make judgments.

Elaboration Likelihood Model

A theory that explains how attitudes are formed and changed through two routes: central and peripheral.

Central Route

Processing that occurs when a person is motivated and able to think critically about a message.

Peripheral Route

Processing that occurs when a person relies on superficial cues rather than message content.

Cognitive Bases for Low Effort Attitudes

Attitudes formed with minimal effort, usually relying on cognitive shortcuts.

Affective Bases for Low Effort Attitudes

Attitudes shaped through emotional responses rather than cognitive evaluation.

Mere Exposure Effect

The phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Classical Conditioning

A learning process that creates an association between a naturally occurring stimulus and a previously neutral stimulus.

Truth Effect

The tendency to believe repeated statements as true.

Communication Source

The originator of a message, which can influence perception based on credibility and attractiveness.

SMART Goals

Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

Peripheral Cues

Surface features used to evaluate a message when motivation and ability are low.

Contextual Learning

Learning that occurs as a result of the context in which information is presented.

Social Identity

The part of an individual's self-concept derived from perceived membership in social groups.

Attributions

The process of explaining the causes of behavior or events.

Mood

A temporary state of mind or feeling that can influence perception.

Affective Responses

Emotional reactions that play a crucial role in attitude formation.

Frequency Heuristic

The belief that if something is encountered frequently, it must be true.

Cognitive Processing

The mental process involved in acquiring knowledge and understanding.

Judgmental Heuristics

Mental shortcuts that facilitate quick decision-making.

Perception

The process of interpreting sensory information to make sense of the environment.

Quality Writing

Clear, coherent, and effective communication in written form.

Group Expectations

Understanding roles, responsibilities, and standards within a group.

Task Distribution

The allocation of tasks among group members to achieve goals effectively.

Internal Deadlines

Set timelines within a group for task completion before external deadlines.

Organizational Document

A structured paper that presents information clearly and effectively.