Research Methods

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10 Terms

1
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Advantages of experimentation

Isolation of different effects

2
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Disadvantages of experimentation

Outside factors skew results, and the experiment can’t be replicated without starting from scratch

3
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Advantages of a case study

Memorable and the behavior of participants can be observed

4
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Disadvantages of a case study

It can’t be replicated, it’s generalized, and has a limited scope

5
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Advantages of a survey

Access to consciously held beliefs and attitudes

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Disadvantages of a survey

Different phrases trigger different assumptions and responders can be biased

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Advantages of correlation

Predicts the possibility of a cause and effect and sees a potential relationship between two variables

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Disadvantages of correlation

It is not causation and entirely different factors can be involved

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Advantages of naturalistic observation

Behavior can be described

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Disadvantages of naturalistic observation

There is not much explanation for behavior