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Granularity
The smallest investment necessary to participate in a project, such as liking, sharing, commenting.
ex: Scrolling on Tiktok and liking the videos that appear on your “for you page”
Modularity
The smallest component that can be independently produced, illustrating interdependence vs. collective independence.
Broken down into smaller components, or modules, that can be independently produced before they are assembled into a whole
ex: Posts, Tiktoks – the actual STUFF that populates a platform
Knowledge Push
Support for research by people, leading to scientific advancements.
Market Pull
Increased demand in the market spurred by changes in exposure and competition.
Network Information Economy
A concept describing social production that is loosely collaborative and not directly proprietary.
Creative Class
A class defined by Richard Florida characterized by individuals who drive innovation and creativity in the economy.
Building in Triggers
In content creation, using catchy or hooking triggers to keep individuals engaged.
Time-Binding Medium
A medium with great durability that carries messages across long periods of time, such as statues or carvings.
Space-Binding Medium
An ephemeral medium that can be transferred easily across space, such as text messages or paper.
Technological Determinism
The theory that technology shapes society and its interactions.
Social Shaping of Technology
The idea that human actions, psychology, and behaviors influence the creation and evolution of technology.
Network Effects
The phenomenon where the value of a product increases as more people use it.
Application (App)
A downloadable content or software for smartphones that drives usage and revenue for companies.
Surveillance Capitalism
A system in which companies profit from data collection and targeted advertising based on user behavior.
Convergence Culture
A media culture where the lines between amateur and professional content creation blur.
Participatory Media
Media that encourages active participation, often influenced by politics, such as DIY content.
Cultural Technologies
Technologies that are an integral part of human culture, like cars or trains.
Network Neutrality
The principle that all internet traffic should be treated equally and that service providers should not discriminate.
Digital Divide
The gap between those who have access to modern information and communication technology and those who do not.
Web 2.0
The evolution of the internet from a read-only to a read/write platform, emphasizing user-generated content.
Long Tail Economy
An economic model where companies offer a wide variety of niche products that are difficult to stock in stores.
Hypertext Principles
The concept that allows linking of information through hyperlinks, facilitating easier access and exploration.
Platform
A digital space where users can engage and exercise their social networks.
Digital Opticon
Michael Foucault
a structure of surveillance where individuals regulate their own behaviour under the assumption of being watched.
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Flashcard (20)