Use the standard MKT-AFMR-11 to evaluate and explain the effects of promotion in the fashion/retail industry by developing visual merchandising presentations and promotional plans.

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9 Terms

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Visual Merchandising

The practice of using storytelling and visual displays to create emotional connections with customers.

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Silent Salesperson

A term for visual merchandising that silently engages customers and encourages purchases.

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Window Displays

Strategically designed displays in store windows that aim to attract foot traffic and convey a lifestyle image.

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Promotional Plans

Strategies that coordinate various marketing channels to achieve brand awareness, inventory turnover, and sales growth.

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Focal Points

Design elements that draw attention to specific areas in merchandising presentations.

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Color Theory

The study of how colors interact and can affect consumer perceptions and emotions.

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Rule of Three

A principle in product grouping that suggests presenting items in odd numbers to create visual interest.

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Digital Merchandising

The adaptation of traditional merchandising techniques to enhance online shopping experiences, including website layout and app navigation.

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MKT-AFMR-11

A standard that outlines a systematic approach to influence consumer behavior in retail.