Use the standard MKT-AFMR-11 to evaluate and explain the effects of promotion in the fashion/retail industry by developing visual merchandising presentations and promotional plans.

Understanding Visual Merchandising (00:00 - 01:20)

• Exploration of visual merchandising as the 'silent salesperson' that uses storytelling to create emotional connections with customers.

• The importance of stopping foot traffic through window displays and creating a lifestyle image.

Promotional Plans and Strategy (01:20 - 02:30)

• Discussion on how promotional plans coordinate various marketing channels like social media and in-store events.

• Key objectives explained: brand awareness, inventory turnover, and sales growth.

Techniques for Effective Presentations (02:30 - 03:20)

• Core principles for students including focal points, color theory, and the 'Rule of Three' in product grouping.

• Explanation of how lighting and color influence consumer psychology.

Modern Retail and Digital Merchandising (03:20 - 04:00)

• Adapting traditional merchandising concepts to the digital space through website layout and app navigation.

• Final summary of the systematic approach required by standard MKT-AFMR-11 to influence consumer behavior.