AQA GCSE Psychology Unit 5 - Social Influence

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21 Terms

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Conformity

when a persons behaviour or thinking changes as a result of social influence

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Obedience

a type of social influence which causes a person to act in response to direct orders from an “authority figure“

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Asch’s conformity(1955)

  • 123 american male college students placed towards the end of a line with 6-8 confederates

  • ppt arrives “late“

  • everyone in line asked to verbally give answers to a question

  • in 12/18 trials all confederates give wrong answers

  • 25% of ppts never conform

  • ov avg ppts conform 37% of time

  • only 5% conformed 12/12 times

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Evaluation of Asch’s Conformity Study (1955)

+ good reliability as it was repeated many times with lots of diff ppts
+ lab exp so good control of ext variables

-artificial setting so low ecological validity

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Informative Conformity

People conform because they want to be right. This occours when people are unsure and so follow the majority

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Normative Conformity

People conform because they want to be liked. They may not always agree with the behaviour theyre imitating

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Dispositional Factors Affecting Conformity

  • Locus of control: the belief that you either do or dont influence what happens to you

  • Expertise: your skill in the respectve area

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Social Factors Affecting Conformity

  • Anonymity: whether you are distinguishable in the crowd

  • Group size: how big the group is

  • Task difficulty: how hard the task is

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Milgram’s Study of Obedience

  • fourty 20-50 year old male volunteers

  • shocked with electrode and then sees confederate get attatched to it

  • tested the confederate on words if confed got anything wrong theyd be “shocked” with increasing intensity

  • confeds gave wrong answers on purpose to see how far ppts would go

  • ppts were told they could leave but were given verbal prompts to stay

  • 100% continues to 300v

  • 65% continued to 450v

  • 12.5% stopped at 300

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Evaluation of Milgram’s Study of Obedience

  • - low mundane realism

  • - participants were paid for taking part

  • + all participnts went through the same process

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Milgram’s Agency Theory

  • People act as agents of people because they think the person giving them orders will takw responsibility for their actions

  • People are either in the

    • Agentic state - act on behalf of someone and follow orders blindly

    • Autonomous state - behave according to their own principles

  • Shift to the agentic state occours hen a person percievs someone else as an authority figure

  • Culture and proximity impact obedience

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Evaluation Of Milgram’s Agency Theory

  • - not all blindly follow orders

    • social factors do not fully explain obedience

  • - theory diffuses responsibility from the perpetrator

    • nuremburg defence was not accepted at trials

  • + evidence to support the theory from milgrams study

    • 65% of ppts in milgram’s study obeyed the Authority Figure’s instructions as the experimenter was the one taking responsibility

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Description of Piliavin’s Study of Prosocial Behaviour

  • 2 confederates - ‘victim’ and ‘model’

  • male “victim” enters subway car either smelling of alcohol or carrying a cane

    • 38 trials of alc

    • 65 trials of cane

  • 4 different helping conditions

  • 1- model was in the area victim collapsed and helped after the fourth station

  • 2- model was in the area victim collapsed and helped after the sixth station

  • 3- model was a little further away from victim and helped after the fourth station

  • 4- model was a little further away from victim and helped after the sixth station

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Evaluation of Piliavin’s Study of Prosocial Behaviour

  • + good eco validity

  • - low control of ext variables

  • - ppts werent able to give informed consent

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Social Factors Affecting Obedience

  • Authority - fear punishment or trust expertise of auth figures

  • Culture - different culures put different weights on obedience

  • Proximity - the closer the authority figure the higher the chance of obediencek

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Adorno’s Theory of Obedience

  • Authoritarian personality

    • a strong desire for social order

    • a tendency to submit to authority

    • shaped by harsh parenting

    • rigid cognitive style

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Evaluation of Adorno’s Theory of Obedience

- based on a flawed questionairre (F scale) which has a response bias

- we cant claim that an authoritarian personality causes greater obedience

-idea of auth personality cant explain why millions in nazi germany obeyed while all having different childhoods

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Social Factors Affecting Prosocial Behaviour

  • bystander intervention goes down if others are present due to diffusion of responsibility

  • if cost of time, energy or safety are high bystander intervention goes down

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Dispositional Factors Affecting Prosocial Behaviour

When similarity to victim is higher e.g. share features or have a common interest

having greater expertise helping people gives more confidence to help someone

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Social Factors Affecting Crowd and Collective Behaviour

  • deinduviduation - feel anonymous, change behaviour

  • social loafing - make a reduced effort

  • social facilitation - make a greater effort

  • culture - more effort in people from collectivistic cultures

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Dispositional Factors Affecting Crowd and Collective Behaviour

  • Locus of control

    • people with an internal locus of control are less likely to be influenced by a crowd

  • Morality

    • if the actions of the collective went against someone with a high moral strength’s morals, the chance of them resisting social pressure would be higher