local case study: san francisco, california

Physical nature of hazard

Earthquakes
Conservatiev plate boundary (NAPA VALLEY CASE STUDY)
6-7mm usually (high magnitude)

Economic

GDP $250 billion - ultra wealthy
Top 10 wealthiest city in the world
Hazard proof buildings
Bay Area earthquake plan
Can afford FEMA
53,000 millionaires
However: faulty perception -deny the risks
Few have insurance- think low risk of earthquake affecting them
Reduced risk

Social

Adaptation
7.65 million people live there- densely populated
Highly educated- tech workers - Silicon Valley
Liberal/ democratic- harder to get people on board- free thinkers
However: zoning makes it difficult to value land
Reduced risk

Political

Democratic
Liberal - progressive
Leads to reduced risk of impacts

Community response

No fear
Adaptation
If you follow the plan and use hazard proof buildings = safe
V. Little risk - napa valley example