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Identifying Traits
lexical approach: the most crucial features of personality are embedded in our language
factor analysis: statistical technique that analyzes the correlations among responses
The Big Five
extroversion: quiet and reserved to outgoing and enthusiastic (introvert vs extrovert)
neuroticism: calm and emotionally stable to anxious and easily upset (chalant vs nonchalant)
agreeableness: critical and quarrelsome to sympathize and warm
conscientiousness: carelessness and disorganized to dependable and self disciplined
openness to experience: conventional and uncreative to inventiveness and curiosity
Empirical Method
data-based and determine items that best identify these groups advantages and disadvantages
could result in low face validity meaning respondents can tell what items are measuring
ex 1: minnesota multiphase personality inventory (MMPI)- asses symptoms of psychological disorders, true-false format, validity scales, evaluation
ex 2: california psychological inventory- assessed personality in the normal range
Rationally/Theoretically Constructed
starts with an idea of a personality trait, then items/categories are based on that idea
ex: NEO personality inventory and myers briggs type indicator (MBTI)
Projective Tests
ambiguous stimuli- project aspects of personality onto stimuli and look at answers to infer aspects of personality
ex: rorschach inkblot test and tell a tale
P.T. Barnum Effect
tendency to apply descriptions that are applicable to many people specifically to ourselves
illusory correlation