PPC PREFINALS

FUCK TS

a form of information dissemination where everything is in print, primarily through materials that can be held by a hand, like newspapers and magazines

PRINTED MEDIA

PRINTED MEDIA is dubbed _______________, because it is the oldest form of information transfer, aside from dance and oral dissemination.

TRADITIONAL MEDIA

Printed Media’s history can be attributed to Johannes Gutenberg for his patent in the ___________

MOVABLE TYPE

the earliest printing press appeared in China in the year _________, though earlier still were the cave drawings and inscriptions of early humans.

932

However, as stated by Fatma Sarigul, using Umberto Eco’s novel _____________ people can be swayed based on what they can read and see – comprehension comes second after information absorption – and will only come after the culture consumers had settled a compromise with the culture producers

NUMERO ZERO (OR NUMBER ZERO)

• launched in 1905, was perhaps the first national magazine in circulation.

• It was not "popular" since it was in English and not accessible to the majority, particularly at the period when English education had barely started

PHILIPPINE MAGAZINE

• first modern comic strip is made by an artist who filled in a position for a cartoonist

• The story about this is when this person was working for Ramon Roces' magazine;

• the publisher requested if he could fill in for a senior cartoonist who had been assigned to draw a cartoon character in December 1928 and promised that he would try

• Although someone else was sketching "Kenkoy" at the time, in September 1988, he was still working with its script.

ANTONIO “TONY” VELASQUEZ

• was the Philippines' first comic strip in circulation.

• After being published as a filler in the Roces magazine

KENKOY

the four-frame comic, generated several imitators

LIWAYWAY

• But Kenkoy was not the first Filipino-made comic strip.

• As per the 14th National Congress in the Senate, in the Philippine Komiks Revival Act of 2007,

• Sen. Manny Villar cited Jose Rizal’s ______________ to be the first comics made in the country.

ANG MATSING AT ANG PAGONG

The rise of ______ gave rise to the familiar household names such as

• Darna and Captain Barbell (by Mars Ravelo)

• Pupung (by Washington “Tonton” Young)

• Pugad Baboy (by Apolonio “Pol” Medina, Jr.); as well as modern and online comics

• Trese (by Budjette Tan and Kajo Baldisimo)

• Sskait (by AJ Bacar),

• Arkitekyuklid (by John Euclid Templonuevo) to name a few.

KOMIKS

• When the __________ went live in 1837, it established a precedent for modern electronic means of communicating across borders.

• Due to the complexity of receiving stations linked to each other along a defined path, it was inefficient.

TELEGRAPH

An important component of __________ was developed by Nikola Tesla in 1891 when he constructed a high-frequency transformer.

ELECTRONIC TRANSMITTER

• With all of this in place (the electronic transmitter and radio technology), American ___________________ was ready to transmit the first radio transmission in 1895.

• He was able to successfully send an electrical signal to a receiving device that was not linked to his transmitter, indicating that a signal could be delivered into space and received by devices at random sites.

GUGLIELMO MARCONI

Marconi referred to his invention as a ________ since its signal traveled in all directions, i.e., radially, from the transmission point

RADIOTELEGRAPH

Radio originally arrived in the Philippines in the early ________

1920s

• owned the first three (3) fifty-watt stations, KZKZ, KZRM, and KZEG, two (2) of which were in Manila and one near Pasay City.

• He began operations in June of 1922. In 1925, KZKZ ceased transmitting and was replaced by KZRQ

HENRY HERMANN

__________ and ____________ in Tagalog and localities’ dialects are the daily fares on most stations. These programs are heavily favored by the masses, whether urban or rural.

RADIO DRAMAS AND COMMENTARIES

The _____________ program is a show, which tackles clichéd storylines about abused women, philandering spouses, love's inequity, and dishonesty.

PANG-MASA

a rising media format for delivering radio-style information and programs to a computer, phone, or media device.

PODCAST

Podcast term is a combination of ______

IPOD and BROADCAST

Podcast files are mostly audio, although a _________ may include video as well.

VODCAST

Examples of radio pop culture icons are:

• Joe Rogan (The Joe Rogan Experience)

• the duo Rhett McLaughlin and Charles Lincoln “Link” Neal III (Good Mythical Morning)

• the duo Grace Marcellana and Mimai Cabungson (‘Wag Kang Lilingon)

• celebrity Bianca Gonzales (Paano Ba ‘To?)

Radio technology also paved the way to broadcast _______

POPULAR/ POP MUSIC

Pop music’s ascent to prominence began in the late nineteenth century with the introduction of

SOUND RECORDING

In 1877, Thomas Edison created the first _____________

PHONOGRAPH

Phonograph was followed a decade later by the _____________ invented by American inventor Emile Berliner (1851– 1929), who improved on Edison's original design.

FLAT-DISK PHONOGRAPH or GRAMOPHONE

a blend of classics, light opera, and softer rock singles.

Examples include Céline Dion, Andrea Boccelli, Mariah Carey, Amy Winehouse, Whitney Houston, Barbara Streisand, Barry Manilow, Alanis Morissette, The Carpenters, and Olivia Newton-John, to name a few.

ADULT CONTEMPORARY or EASY LISTENING

These are the works of eminent composers. Despite being products of high culture, they have endured and entered mainstream popularity.

Examples include Johann Sebastian Bach, Wolfgang Amadeus Mozart, Ludwig van Beethoven, Frederic Chopin, Piotr Ilyich Tchaikovsky, Sergei Rachmaninoff, Richard Wagner, and so on.

CLASSICAL MUSIC

This encompasses all subgenres, including traditional, urban, and rock country. This genre is exemplified by the prominent rural themes and simple life.

Examples include Hank Williams, Dolly Parton, the Dixie Chicks, Shania Twain, Taylor Swift, Blake Shelton, Miranda Lambert, Carrie Underwood, and the Eagles.

COUNTRY

This genre emerged because of the prevalence of urban nightlife.

Examples include the Bee Gees, Village People, Rasputin, ABBA, Diana Ross, Donna Summer, Mariya Takeuchi, David Guetta, and Afrojack, to name a few

DISCO

Disco is divided into two (2) categories:

• CLASSIC DISCO

• CONTEMPORARY TECHNO or ELECTRONIC DANCE MUSIC (EDM)

a mash-up of several genres, including pop, rap, rock, techno, and others.

Some examples include Jay-Z, Usher, Adele, Beyoncé, Katy Perry, Lady Gaga, Rihanna, Bruno Mars, LMFAO, Nicki Minaj, Drake, Justin Bieber, Lil’ Wayne, Madonna, Craig David, and Michael Jackson

ECLECTIC POP

music that incorporates electronic effects and digital instruments and encompasses experimental and electronic dance music genres such as house music, techno, jungle, dubstep, trance, hardcore, and electronica.

An example is Skrillex.

ELECTRONIC

mostly college and university radio stations promote this form of music. It is a genre that uses non-musical objects to create traditional instruments or sounds and is manipulated to suit the artist’s preference.

EXPERIMENTAL MUSIC

both the original and popularized varieties. It employs the use of traditional musical instruments.

Examples include The Kingston Trio, Bob Dylan, Joni Mitchell, Woody Guthrie, ASIN; and Peter, Paul, and Mary)

FOLK

music aimed at fans of both contemporary and classic gospel singers. Gospel music allows people to reflect on their spirituality and get in touch with their inner ethos.

Some examples include Jamie Rivera and Gary Valenciano.

GOSPEL

music from all eras and genres of jazz, blues, and swing.

Examples include Herbie Hancock, Louis Armstrong, B. B King, Miles Davis, Stan Kenton, Chuck Mangione, Dave Brubeck, John Lee Hooker, Taj Mahal, John Coltrane, Billie Holiday, Count Basie, Thelonius Monk, Dizzy Gillespie, Ella Fitzgerald, Charlie Parker, Charles Mingus, Mary Lou Williams, Nat King Cole, Frank Sinatra, Tony Bennett, and Wynton Marsalis.

JAZZ AND BLUES

Mostly from the romantic period. This is another surviving facet of high culture.

Examples include operas by Rossini, Verdi, Puccini, Bizet, and so on.

OPERA

classic and contemporary works by rap and hiphop artists.

Examples include Ludacris, Jay-Z, 50 Cent, Eminem, Kanye West, Queen Latifah, Snoop Dogg, N.W.A, Salt-N-Pepa, Tupac Shakur, Chris Brown, Lil’ Wayne, Nas, The Black-Eyed Peas, Drake, JID, and Wiz Khalifa.

RAP AND HIPHOP

classic and contemporary performers perform rhythm and blues music, as well as its funk and soul subgenres.

Examples include Tina Turner, Luther Vandross, Aretha Franklin, James Brown, Otis Redding, Ray Charles, Sam Cooke, Marvin Gaye, Wilson Pickett, the Supremes, Percy Sledge, Ike and Tina Turner, Smokey Robinson, Gladys Knight, Stevie Wonder, the Temptations, Waylon, and T-Wayne.

RHYTHM AND BLUES, FUNK, AND SOUL

encompasses all styles of music, past, and present, including old rock and roll, classic rock and roll, jazz rock, folk rock, hard rock, metal rock, industrial rock, grunge, and punk.

Some examples include Elvis Presley, Rolling Stones, Chuck Berry, the Beatles, Steppenwolf, Led Zeppelin, Foo Fighters, Sex Pistols, Green Day, Pink Floyd, Elvis Costello, Coldplay, Radiohead, Nirvana, Wolfgang, Slapshock, and Nine Inch Nails.

ROCK

Began in the late 1980s in the United Kingdom and has since developed into its own distinct genres. It is a piece of music created, produced, and sold without the help of big record companies. The term also indicates a genre that attempts to differentiate itself aesthetically from key trends.

INDIE MUSIC

Developed from indie music, it’s a British guitar pop music

BRITPOP

Developed from indie music, a feminist punk rock movement

RIOT GRRRL

Indie music began in underground music culture with cult-like followings. Famous indie singers include

Dave Days, Boyce Avenue, Rebecca Black, and Agsunta

may be found in isolated portions of the nation such as the highlands of northern Luzon and the coastal and interior regions of the islands of Mindanao, Sulu, and other island groups in both the South and West. The Philippines is home to more than a hundred main and minor languages of the Malayo-Polynesian family. Despite the fact that they speak various languages, they have a shared culture

PRE-HISPANIC/ MALAYAN-TYPE MUSIC

In the late nineteenth century, in a few Spanish cultural centers, this Mediterranean-style tune with guitar accompaniment blossomed, spreading to neighboring islands where it is still performed today. A simple harmonic arrangement between the primary degrees of the scale is possibly hundreds of songs strong.

HISPANIC-TYPE MSUIC

These songs are played or accompanied by a plucked-string orchestra (rondalla), specifically guitar, harp, and keyboard, to name a few.

FOLK OR LOVE (KUNDIMAN) SONGS

is based on photographic technology.

FILM

was used by artists to draw in the Renaissance. means darkroom.

CAMERA OBSCURA

In 1826, French scientist ________________invented the modern camera.

JOSEPH NICEPHORE NIEPCE

Soon after the invention of modern camera, the French painter Louis J. M. Daguerre (1787–1851) and the British inventor William Henry Fox Talbot (1800–1877) invented __________

PHOTOGRAPHY

Early effective “moving photographs” were created in 1877 by British photographer _____________in California. He photographed a running horse using a row of cameras with cords linked to their shutters

EADWEARD MUYBRIDGE

Films are typically divided into three (3) types:

NARRATIVE, DOCUMENTARY, AND ANIMATED (OR CARTOON)

is a work of fiction or a portrayal of actual events.

Notable examples include Ang Babae sa Septic Tank, the Marvel Cinematic Universe, the Wizarding World, Miss Granny, and Etiquette for Mistresses.

NARRATIVE FILM

In creating a film, there are three (3) stages:

PREPRODUCTION, PRODUCTION, POSTPRODUCTION

is when the screenplay is written.

PREPRODUCTION

may be an adaptation of a novel, short story, comic book, drama, or video game, or it may be original.

SCREENPLAY

In this stage, the screenplay is filmed.

PRODUCTION

is the last step of filmmaking when nonlinear sequences are edited together to form a plot and other components like music, and special effects are added.

POSTPRODUCTION (EDITING)

a nonfiction film that depicts real-life circumstances with people explaining their thoughts and experiences to a camera or interviewer. Theaters seldom screen these. They are viewed on TV and on various streaming sites like Netflix.

Notable makers of these are David Attenborough, Kara David, and Atom Araullo, to name a few.

DOCUMENTARY

are narrative stories intended for children.

ANIMATED FILMS

is a set of drawings that depicts the essential portions of the tale. Before, these were made by creating drawings for backdrops, décor, and character appearances and temperaments individually. Today, they are mostly created digitally.

STORYBOARD

Among pop culture studies, ___________ is an important component.

GENRE ANALYSIS

In the late 1980s, big film releases were made accessible for home video viewing shortly after leaving the cinema. A recorder, introduced in the late 1970s, was the first to be commercialized. What is this recorder?

SONY BETAMAX TAPE RECORDER

The popularity of the technology (Sony betamax tape recorder) was shortly overshadowed by RCA's cleverly advertised _________ videotape format.

VHS

In the Salon de Pertierra at number 12 Escolta, a 60mm Gaumont Chrono-photograph projector is used to show these films on January 1, 1897.

These four (4) French films were the first to be presented in the Philippines (Fernadez, 1981).

• UN HOMME AU CHAPEAU (MAN WITH A HAT)

• UNE SCENE DE DANSE JAPONAISE (SCENE FROM A JAPANESE DANCE)

• LES BOXER (THE BOXERS)

• LA PLACE DE L’OPERA (THE OPERA PLACE)

In 1898, local filmmaker _________ used a Lumiere camera to shoot Panorama de Manila (Manila landscape), Fiesta de Quiapo (Quiapo Fiesta), Puente de España (Bridge of Spain), and Esceñas Callejeras (Street scenes), all of which were shot in Manila.

ANTONIO RAMOS

starring Fernando Poe Sr. and Rosa del Rosario, was the first Filipino film to win an international award in 1937. Director Frank Capra praised the film as it was the most fascinating and gorgeous image of local life he had ever seen.

ZAMBOANGA

directed by Manuel Conde and debuted in 1950, was a hit at the Venice Film Festival in 1952 and in Paris in 1954. Hollywood reinvented the historical figure with John Wayne as the protagonist.

GENGHIS KHAN

was the first television station to broadcast in the Philippines in 1953.

DZAQ-TV Channel 3 of Alto Broadcasting System (ABS)

In 1956, the ______________ that was owned by the Lopezes purchased this television station and began broadcasting.

Chronicle Broadcasting Network

With the purchase of Chronicle Broadcasting Network, the ___________ was officially born

ABS-CBN Broadcasting Network

has had the most rapid expansion in the television business. The rise of early of early version of this, which was established in 1969, was stifled under the Marcos government due to an order providing an exclusive license to a business ally to build and run cable TV nationwide. President Aquino revoked this ordinance in 1987. The debut of satellite programming by ABS-CBN and GMA in 1991 heightened interest in cable television.

CABLE RELEVISION

Provincial _____________ networks have been installed to receive broadcast signals from Manila-based stations.

COMMUNITY ANTENNA TV (CATV)

The ______________ and the ABS-CBN Foundation have made it possible to produce world-class educational children's shows.

Philippine Children's Television Foundation (PCTVF)

For elementary school students, PCTVF has the award-winning show ________

BATIBOT

ABS-CBN has the science school on-air, ________, which has been airing since 1994

SINE’SKWELA

the values-oriented program

HIRAYA MANAWARI

the heroism and heritage show

BAYANI

the quirky English show

EPOL APPLE

the mathematics show for primary and intermediate school students.

MATH TINIK

launched the video-game business to America in the early 1970s.

PONG

Videogame business almost failed in the mid-1980s until Japanese firms like __________ took over and improved gaming technology while producing iconic adventure games like Donkey Kong and the Super Mario Brothers.

NINTENDO

This term was derived from the medieval Latin verb advertere

ADVERTISING

is defined as “to direct one’s attention to.”

ADVERTERE

There are many different kinds of public announcements, but they all have the same purpose

to increase sales of certain products or services, to convey a social or political message.

The first recorded advertising material during human civilization was the use of ___________ displayed outside shops in the ancient cities of the Middle East during 3000 BCE. This form of advertising is also seen in ancient Greeks and Romans.

OUTDOOR SIGNS

In branding, These are more than just the name of the product. Instead, it delivers a promise to the consumer based on cultural trends, artistic movements, and various emerging social patterns.

BRAND

used by advertisers, no matter what media it appears. This includes positioning, image-creation, mythologization, aestheticization, reality advertising, and simulation.

TECHNIQUES

Creating an image for a product involves giving it a “personality” that can be marketed to certain demographics. The image is made up of the product's name, packaging, logo, pricing, and general presentation.

IMAGE-CREATION

uses unconscious archetypal motifs to construct a commercial image. Advertising for beauty and cosmetic goods often include themes such as striving for beauty, conquering death, and other similar themes.

MYTHOLOGIZATION

refers to the application of visual artists' practices. Using bizarre imagery and juxtaposing subject matter, surrealist artists make perfume commercials that depict ladies surrounded by a black abyss or emerging magically out of nothing. Many perfume commercials are surrealist artworks.

AESTHETICIZATION

uses real people and celebrities instead of professional actors. Consumers prefer real people and celebrities over actors.

REALITY ADVERTISING

is the utilization of popular culture styles, trends, and language to construct advertising messages.

SIMULATION

is a sort of subliminal advertising, impacting people's thinking without their knowledge.

PLACEMENT

or "I know how to adjust" is an English phrase that is used in certain languages to signify "move"

MAARAM KO MAG-ADJUST

exemplifies what popular language is all about and what connotations it conveys.

COOL

Cool has several synonyms throughout pop culture history. Among them are __________, the former confined to the hippie period and the latter to the 1960s.

HIP AND GROOVY