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empirical approach
an evidence-based method that draws on observation and
experimentation.
critical thinking
thinking that does not automatically accept arguments and conclusions, rather examining assumptions, appraising the source, discerning hidden biases, evaluating evidence, and assessing conclusions.
hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it. (Also known as the I-knew-it-all-along phenomenon.)
peer reviewers
scientific experts who evaluate a research article’s theory, originality, and accuracy.
theory
an explanation using an integrated set of principles that organizes observations and predicts behaviors or events.
hypothesis
a testable prediction, often implied by a theory.
operational definition
a carefully worded statement of the exact procedures (operations)
used in a research study.
replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding can be reproduced.
naturalistic observation
a descriptive technique of observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation.
survey
a descriptive technique for obtaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group.
sampling bias
a flawed sampling process that produces an unrepresentative sample.
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion (Also known as random selection).
population
all those in a group being studied, from which random samples may be drawn.
correlation
a measure of the extent to which two factors vary together, and thus of how well either factor predicts the other.
correlation coefficient
a statistical index of the relationship between two variables (from −1.00 to + 1.00 ).
variable
anything that can vary and is feasible and ethical to measure.
scatterplot
a graphed cluster of dots, each of which represents the values of two variables. The slope at the point suggests the direction of the relationship between the two variables. The amount of scatter suggests the strength of the correlation (little = high, lot = low).
illusory correlation
perceiving a relationship where none exists, or perceiving a stronger-than-actual relationship.
regression toward the mean
the tendency for extreme or unusual scores or events to fall back (regress) toward the average.
experiment
a research method in which an investigator manipulates one or more factors (IVs) to observe the effect on some behavior or mental process (DV).
experimental group
in an experiment, the group exposed to the treatment — that is, to one version of the independent variable.
control group
in an experiment, the group not exposed to the treatment;
contrasts with the experimental group and serves as a
comparison for evaluating the effect of the treatment.
random assignment
assigning participants to experimental and control groups by chance, thus minimizing preexisting differences between the different groups.
double-blind procedure
an experimental procedure in which both the research participants
and the research staff are ignorant (blind) about whether
the research participants have received the treatment or a
placebo. Commonly used in drug-evaluation studies.
placebo effect
experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.
independent variable
in an experiment, the factor that is manipulated; the variable whose
effect is being studied.
confounding variable
in an experiment, a factor other than the factor being studied that
might influence a study’s results.
dependent variable
in an experiment, the outcome that is measured; the variable that may change when the independent variable is manipulated.
validity
the extent to which a test or experiment measures or predicts what it is supposed to.
quantitative research
a research method that relies on quantifiable, numerical data.
qualitative research
a research method that relies on in-depth, narrative data that are not
translated into numbers.
informed consent
giving potential participants enough information about a study to
enable them to choose whether they wish to participate.
debriefing
the post-experimental explanation of a study, including its purpose
and any deceptions, to its participants.
descriptive statistics
numerical data used to measure and describe characteristics of
groups; include measures of central tendency and measures
of variation.
histogram
a bar graph depicting a frequency distribution.
mode
the most frequently occurring score(s) in a distribution.
mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores.
median
the middle score in a distribution; half the scores are above it and half are below it.
skewed distribution
a representation of scores that lack symmetry around their average
value.
range
the difference between the highest and lowest scores in a distribution.
standard deviation
a computed measure of how much scores vary around the mean score.
normal curve
a symmetrical, bell-shaped curve that describes the distribution of many types of data
inferential statistics
numerical data that allow one to generalize — to infer from
sample data the probability of something being true of a
population.
meta-analysis
a statistical procedure for analyzing the results of multiple studies to
reach an overall conclusion.
statistical significance
a statistical statement of how likely it is that a result (such as
a difference between samples) occurred by chance, assuming
there is no difference between the populations being studied.
effect size
the strength of the relationship between two variables.