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104 Terms
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Rhetoric of display
A critical and theoretical movement emphasizing the visual aspects of rhetoric
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Dramastic pentad
Burke’s “grammar of motives",” consisting of act, scene, agent, agency, and purpose
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Trivium
The three minor studies of grammer, rhetoric, and logic in medieval schools
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Narratio
Body of the letter setting out the background of the problem to be addressed.
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Capatitio benevoluntatiae
Section of a letter securing the goodwill of the recipient
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Conclusio
The conclusion of a letter
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Conversio
A teaching method in which the structure of a sentence was varied so as to discover its most pleasing form
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Dictaminis(ars)
The rhetorical art of letter writing; the craft of composing official letters, contracts and other documents
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Dictatores
Teachers and practitioners of dictamen or letter writing; also any person skilled in rhetoric
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Exordia
In letter writing, the methods of securing goodwill
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Modus inveniendi
In Augustine, the means of understanding scripture
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Modus proferendi
The means of expressing the ideas found in scripture
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Petitio
Specific request, demand, or announcement in a letter
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Poetriae(ars)
The art of poetry; one of the three medieval rhetorical arts. Highly prescriptive approached to writing poetry.
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Praedicandi(ars)
The art of preaching; one of the three medieval rhetorical arts
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Quadrivium
The four major studies in medieval schools, consisting of arithmetic, geometry, music and astronomy
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Quaestiones
Debatable points suggested by senteniae, or passages from ancient authorities.
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Salutatio
the greeting in a letter
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Scholasticism
A closed and authoritarian approach to education centered on a disputation over a fixed body of premises derived largely from Aristotle
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Senteniae
Isolated statements from ancient sources
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Theme
In medieval preaching theory, a biblical text that provided the basis for developing a sermon, toward the goal of improving the moral conduct and religious understanding of the audience.
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Affectus
For the italian Humanist, the source of emotion or passions in the human mind.
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Classicism
A resurgence of interest in the languages and texts of classical antiquity
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Hermeneuctics
The science of textual interpretation
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Literae humanae
The liberal arts
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Neoplantonism
A body of philosophic and religious ideas loosely based not only on Plato’s idealism, but also on incorporating ideas from astrology, magic, alchemy
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Notaries
Rhetorically trained secretaries responsible for negotiating, recording and communicating the many agreements and enabled Italian commercial cities to function.
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Pathologia
The study of emotions
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Res
The substance matter of one’s arguments
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Sprezzatura
In Castiglione’s *The Book of the Coutier*, the orator’s essay grace and casual self-confidence
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Studia humanitatis
Humanistic studies, or studies proper to the development of a free and active human mind- rhetoric, poetics, ethics, and politics
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Umanista
Scholars advocating the values of the humanistic movement
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Uomo universale
The universal man, the ideal type of an educated person in the Renaissance.
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Verba
The words in which the subject matter of an argument was advanced
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Vita activa
The active life, or life of political involvement
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Vita contemplative
The contemplative life of prayer and study
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Acutezza
In Vico, rhetorical wordplay or wit
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Belletristic movement
Rhetorical movement in the late 18th an early 19th centuries that emphasized considerations of style in rhetoric, expanding rhetoric into a study of literature, literary criticism, and writing generally
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Burden of proof
In Whately, the responsibility to bring a case against the status quo sufficient to challenge its enjoyment of presumption.
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Faculty of psychology
The view that the mind consisted of “faculties” or capacities including the understanding, the imagination, the passions, and the will.
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Fantasia
For Vico, the power of imagination to order the world, active when humans formulate myths.
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Ingenium
For Vico, the innate human capacity to grasp similarities or relationships.
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Irony
When indirect statement carries direct meaning, or something is taken to stand for its opposite.
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Metaphor
A comparison of things not apparently similar
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Metonym
The substitution of a part for the whole
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Perspicuity
In Hugh Blair, clarity of expression
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Plausibility
In Campbell’s theory, discourse that is instantly believable because of its close association with an audience’s experience of their social world.
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Presumption
A “Pre-occupation of the ground,” in Whately’s terms. An idea occupies.
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Prudence
practical judgement
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Sensus communis
For Vico, common beliefs and values that provide the basis for society
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Synecdoche
The whole object represents the part
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Taste
In Kames and Blair, a developed appreciation of aesthetic experiences.
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Tropes
Rhetorical devices
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Communicative action
In Habermas, the interactive process of critical argumentation; a key to overcoming the problems of ideological domination
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Communicative competence
For Habermas, the conditions under which rational communication is possible
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Critical theory
the systematic means of analyzing discourse for its hidden assumptions and implications
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Elite audience
In Perelman and Olbrechts-Tyteca, and audience of trained specialists in a discipline
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False consciousness
In Habermas, a flawed and thus distorting views of reality, of the world, and of people.
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Falsifiability
Philosopher Karl Popper’s idea that scientific claims are not subject to proof, but to being shown to be false.
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Intersubjective agreements
Agreements forged among independent participants in dialogue on the basis of open and fairly conducted argument
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Ideology
Irrational or unexamined system of thinking
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Logical positivism
The intellectual effort to bring scientific standards to bear on the resolution of all issues.
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Particular audience
The actual audience of persons one addresses when advancing an argument publicly.
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Presence
In Perelman and Olbrechts-Tyteca, the choice the emphasize certain ideas and facts over others, thus encouraging an audience to attend to them.
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Public sphere
For Habermas, public setting where ideas of concern to all people can be discussed and refined
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Starting points
In Perelman and Olbrechts-Tyteca, points of agreement between a rhetor and an audience that allow argumentation to develop
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Universal audience
In Perelman and Olbrechts-Tyteca, an imagined audience of highly rational individuals; an audience of all normal, adult persons.
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Archive
For Foucault, “the set of rules which at a given period and for a given society” define, among other things, the “limits and forms of the sayable” and “The limits and forms of conversation”
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Bagre
Initiation rite and speech of the Lo Dagaas people of Ghana, arranged as a story
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Conversion model
In Gearhart’s critique of traditional rhetoric, the model the holds that the goal of rhetoric is to convert others to one’s own views
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Deconstruction
In Derrida, the work of destabilizing discourse by dissecting its underlying structures of meaning and assumptions
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Discourse
For Foucault, systems of talk within the limits of particular disciplines or practices
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Epistemes
The totality of discursive practices of a society over an extended period of time
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Excluded discourse
In Foucault, discourse that is controlled by being prohibited
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Invitational rhetoric
In Foss and Griffin, a rhetoric that does not require or assume intent to persuade on the part of a source
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Jian shi
In ancient China, itinerant political advisors
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Panopticism
Foucault’s term for the phenomenon of increasing surveillance in modern societies.
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Petits recits
For Lyotard, the “small narratives” which characterize local human communities and particularly marginalized groups.
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Plen
In ancient China, the art of disputation
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Queer theory
An intellectual movement that sees gender as a product of symbolic interaction and the social negotiation of meaning and gender, sexuality and self as social constructed.
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Shui
In ancient China, the art of persuasion
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Structuralism
An early 20th century movement in discourse studies, following the work of Levi-Strauss, that affirmed the presence of underlying structured or “grammars” in myths and other narrative forms.
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Transgression
To read a text for what a traditional reading would overlook, dismiss, or omit; violating the received interpretation of a text in search of its submerges meanings.
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Actor-Network Theory
A theory in which material objects and concepts play important roles as they interact with human agents in large social systems
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Coherence
In Fisher, the degree of consistency among elements in a narrative; whether the components of a story appear to hang together
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Constraints
In Bitzer, “persons, events, objects, and relations which are parts of the situation because they habe the power to constrain decision and action needed to modify exigence”
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Consubstantiality
Commonality of substance in Kenneth Burke’s rhetorical theory
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Dialogues
In Bakhtin, chains of assertion and response that reveal the presence of different voices.
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Exigence
In Bitzer, “an imperfection marked by urgency; … a defect, an obstacle, something waiting to be done, a thing which os the other than it should be”
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Fantasy themes
For Bormann, when stories or plot lines come to define the group and its values
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Fantasy types
For Bormann, basic plots which are repeated in group or organizational stories
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Fidelity
For Fisher, a concern for whether the components of a story represent accurate assertions about reality
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Fitting response
In Bitzer, rhetoric that is dictated to the rhetor by the rhetorical situation
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Form
In Burke, arousing and fulfilling desire in an audience
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Generalized symmetry
In Actory-Network theory, the idea that an object may assume a kind of social agency once reserved to human symbol users.
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Heteroglossia
For Bakhtin, the many languages that proliferate in any culture
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Organizational saga
For Bormann, a longer story which presents the history of the group in the form of a legend
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Polyphonic
Many voiced; Bakhtin’s term for quality of narrative in which each character is fully developed and speaks fully about his or her prespective on the world.
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Rhetorical audience
In Bitzer, an audience capable of being influence by discourse and of being mediators of change
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Rhetoric of fiction
Booth’s insight that, in narrative, “the author’s judgment is always present”