Sustainable Consumption and Green Marketing

These flashcards cover key concepts related to sustainable consumption and green marketing, highlighting definitions, drivers, barriers, and examples.

What is sustainable consumption?

Sustainable consumption is the use of goods and services that meets present needs without compromising future generations' ability to meet their own needs.

What factors drive sustainable consumption?

Drivers of sustainable consumption include environmental awareness, personal values, and social norms.

What are some barriers to sustainable consumption?

Barriers include higher costs of sustainable products, lack of information, convenience, and skepticism about effectiveness.

How does sustainable consumption impact consumer behavior?

It encourages environmentally conscious purchasing decisions, such as choosing eco-friendly products and supporting sustainable brands.

What roles do eco-labels play in consumer choices?

Eco-labels and certifications provide verification of a product's environmental attributes, helping consumers identify trustworthy sustainable products.

What is one strategy of green marketing?

Green product development focuses on designing products with reduced environmental impact throughout their lifecycle.

Give an example of a company that uses sustainable practices in their products.

Patagonia uses recycled polyester in their clothing.

What is green pricing?

Green pricing offers competitive prices for sustainable products, which may involve premium pricing to reflect higher production costs.

How do social norms influence sustainable consumption?

Social norms and peer influence create pressure to adopt sustainable behaviors within communities.

What constitutes effective green marketing communication?

Effective communication highlights the environmental benefits of products and engages consumers through campaigns and partnerships.