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conformity
process by which individuals change their behavior/feelings/thoughts to align with a group because of real/imagined pressure
normative social influence
influence to conform to expectations of others caused by desire to liked/be accepted
social norms
unwritten rules that dictate acceptable behaviors w/in society or groups and influence individuals’ actions and interactions
relative deprivation
feeling of dissatisfaction or injustice experienced when individuals compare themselves to others and see that they are worse off
upward social comparison
comparing oneself to someone who you feel is better, can hurt your self-esteem or motivate you
downward social comparison
comparing oneself to someone who you feel if worse, can foster complacency, or boost self-esteem
informational social influence
influence to accept information from others as evidence about reality, usually occurs where correct action/belief is uncertain
obedience
act of following direct commands, usually from authority, EVEN if the command is in contradiction to personal beliefs/morals
social facilitation
tendency for people to perform different when in the presence of other people, typically showing improved performance on simple tasks/well-practiced tasks and worse on complex/less-practied tasks
group polarization
when people in a group talk about an idea—>agreeing strongly making their opinion more extreme
groupthink
desire for harmony/conformity in group—>irrational/dysfunctional decision-making—>supression of dissenting opinions—>decrease in individual creativity and responsibility
bystander effect
phenomenon where individuals are less likely to offer a victim help where other people are present, the more bystanders the less likely an individual is likely to act
diffusion of responsibility
tendency for individuals to feel less responsible for taking action/helping in situations where others are present, leads to the decrease in likelihood of intervention
social loafing
tendency for individuals to exert less effort when working in a group vs. working alone
deindividuation
a psychological state where individuals lose self-awareness and sense of individuation in group settings, leads to impulsive and defiant behavior
attribution theory
explains how people decide whether someone’s behavior is caused by their personality or their situation
dispositional attributions
assuming person’s actions are due to personality NOT situation
situation attributions
assuming person’s actions are due to circumstances NOT personality
explanatory style
how a person explains the reasons behind events: either blaming themselves or outside factors
optimistic explanatory style
habit of explaining good things as likely to happen again and bad things as one-time events, set backs are because of external and unstable specific factors
pessimistic explanatory style
habit of explaining bad things as likely to happen again and good things as one time things
fundamental attribution error
tendency to blame people’s personality more than the situation
actor-observer bias
habit of blaming our own actions on the situations BUT blaming other people’s actions on their personality
self-serving bias
tendency to attribute one’s successes to personal characteristics and failures to external factors to boost self-esteem
internal locus of control
belief that one’s actions and decisions directly influence outcomes and events in life
external locus of control
belief that outcomes and events are determined by external forces/fate rather than one’s actions
altruism
selfless concern for well-being of others, leading to behavior that benefits others @ a personal cost
social responsibility norm
societal expectation that people should help others who need assistance w/o regard to future exchanges
stereotype
a generalized belief about a particular group of people esp if over simplified and NOT based on direct experience(decreases cog load to catagorize people w/o processing)
confirmation bias
tendency to search for/interpret/favor/recall info in a way that confirms one’s preexisting beliefs/hypotheses
belief perseverance
tendency to hold on to one’s beliefs even after they have been shown to be false, even if contradictory evidence is shown
self-fulfilling prophecy
when a belief about a situation/person leads to actions that make the belief come true
prejudice
unjust, esp neg attitudes toward a group and its members, gen involves neg emo stereotypes and beliefs, usually accompanies discriminatory actions
discrimination
unjustifiable behavior toward a group and its members
implicit attitudes
unconscious beliefs/feelings that influence people’s behaviors and perceptions w/o their awareness
just-world phenomenon
belief that world is fair, people rationalize justice/misfortune as deserved
out-group homogeneity bias
tendency to see members of an out group as more similar to each other than they really are and perceiving them as less varied than members of one’s group
in-group bias
tendency to favor and extend loyalty to members one’s own group over those in other groups, leads to preferential treatment and judgement
mere exposure effect
phenomenon where repeated exposure to a stimulus increases an individual’s preference for that stimulus
ethnocentrism
belief in the inherent superiority of one’s own ethnic group/culture esp accompanied with a feeling of contempt for other groups
collectivism
cultural value that emphasizes the importance of group/community OVER individual goals/desires prioritizes group cohesion and interdependence
multiculturalism
a view that promotes acknowledgement and respect of diverse cultural backgrounds and traditions, encouraging coexistence and values various cultural identities w/in a society
superordinate goals
shared goals that require individuals/groups, typically overriding smaller/individual conflicts; fostering collaborative efforts
social traps
situations in which individuals/groups pursue immediate rewards that later prove to have neg/catastrophic consequences for the larger community
persuasion
a process of influencing other’s attitudes, beliefs, or behaviors through communication. involves appeals to reason, emotion or authority
elaboration likelihood model
a theory that describes how people process persuasive messages
central route of persuasion
a method of persuasion that involves deeply engaging with content of message leads to careful analysis. results in more durable attitude changes
peripheral route of persuasion
method of persuasion that relies on superficial cues(ie: attractiveness/credibility of speaker) INSTEAD of content of the message, results in temporary attitude changes
halo effect
a cognitive bias where a positive impression in one area leads to a positive evaluation in other areas, influencing overall judgements about a person
foot-in-door technique
a persuasive strategy where agreements to a small, initial request increases the likelihood of compliance with a larger, subsequent request
door-in-face technique
a persuasion technique where a large initial request is made followed by a more reasonable request that is more likely to be accepted.
false consensus effect
cognitive bias where people overestimate how much others agree with their own beliefs, behaviors and attitudes
cognitive dissonance
psych discomfort experienced when simultaneously holding conflicting beliefs, attitudes, or behavior. leads to an alteration in belief/behavior to decrease discomfort
industrial-organizational(I/O) psychologists
psychologists who apply psych principles and research methods to the workplace to increase productivity, select employees for promotion, and enhance organization culture and structure