09 text information and media

Text

A simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on screen

Text

It is very powerful as well in disseminating information, providing direction, and giving directions

1. Formal Text-based Materials

2. Informal Text-based Materials

2 Sources of Texts

Formal Text-based Materials

Sources of Texts

Created and distributed by established institutions, and go through a rigorous process of editing or evaluation; usually governed by censorship of the state

Informal Text-based Materials

Sources of Texts

Come from personal opinions or views on different issues, processes, etc.

Typeface

A set of design features that characterize a particular style of lettering

Typeface

This may include the presence (or lack) of a serif; the relative height, spacing, and width of the letters; and any other aesthetic embellishments, like expressive swashes or tiny counters

Typeface

The representation or style of a text in digital format

Typeface

Usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters

Font

A more specific way of defining the kind of text on both the size and weight of a typeface

Font

It is the variation of a typeface

1. Serif

2. Sans Serif

3. Slab Serif

4. Script

5. Decorative

5 Types of Typefaces

Serif

Types of Typefaces:

Connotes formality and readability, commonly used for body text in books, newspapers, magazines, and research publication

Serif

Examples of Typefaces:

Times New Roman

Serif

Examples of Typefaces:

Garamond

Serif

Examples of Typefaces:

Baskerville

Sans Serif

Types of Typefaces:

Provides a clean, minimalist look, suitable for clear and direct meaning of text (e.g. road signage, building directory, and nutrition facts in food packages)

Sans Serif

Examples of Typefaces:

Arial

Sans Serif

Examples of Typefaces:

Helvetica

Sans Serif

Examples of Typefaces:

Tahoma

Sans Serif

Examples of Typefaces:

Verdana

Sans Serif

Examples of Typefaces:

Calibri

Slab Serif

Types of Typefaces:

Carries solid or heavy look to a text, used for large advertising signs on billboards

Slab Serif

Examples of Typefaces:

Rockwell

Slab Serif

Examples of Typefaces:

Playbill

Slab Serif

Examples of Typefaces:

Blackoak

Script

Types of Typefaces:

Draws much attention to itself because of its brush-like strokes, must be used sparingly and not in large body texts (e.g. wedding invitation cards or other formal events)

Script

Examples of Typefaces:

Edwardian

Script

Examples of Typefaces:

Vladimir

Script

Examples of Typefaces:

Kunstler

Decorative

Types of Typefaces:

Caters to a wide variety of emotions (celebration, fear, horror) or themes such as kiddie, circus, summer, etc.

Decorative

Examples of Typefaces:

Chiller

Decorative

Examples of Typefaces:

Curlz MT

Decorative

Examples of Typefaces:

Jokerman

1. Emphasis

2. Appropriateness

3. Proximity

4. Alignment

5. Organization

6. Repetition

7. Contrast

7 Design Principles and Elements

Emphasis

Design Principles and Elements:

The importance or value given to a part of the text-based content (bold, italicized, heavier weight, darkened or lightened, or enlarged text)

Appropriateness

Design Principles and Elements:

How fitting or suitable the text used for a specific audience, purpose, or event is (tone, style, purpose, clarity)

Proximity

Design Principles and Elements:

How near or far the text elements are from each other (two things closely related = closer together)

Organization

Design Principles and Elements:

The conscious effort to organize different text elements on a page, ensuring that elements are still connected with the rest of the elements on the page

Repetition

Design Principles and Elements:

The consistency of elements and the unity of the entire design, encouraging the use of repeating some typefaces within the page

Contrast

Design Principles and Elements:

Creates visual interest by highlighting differences between text elements