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What are the 2 social factors
Presence of others - more people there are the less likely help is given
Cost of helping
Explain cost of helping
Deciding to Help depends on cost
Cost of helping - danger to self or embarrassment
Cost of not helping - guilt , blame
What are the dispositional factors
Similarity to victim - if identify with a characteristic of the victim = more likely to help
Expertise - ppl with specialist skills = more likely to help in emergency situations that suit their expertise
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