Communication Theories and Models: Aristotle, Lasswell, Shannon, and More

corax and tisias

The first theorists

-created the 1st persuasive speaking model

-intro,body,conclusion

aristotle

-created the rheotoric

-the books of ethos, pathos, logos needed for persuasion

-speaker-argument-speech-listeners (audience)

-speaker =ethos are they credible or not

-pathos (listener) wanting to evoke emotions

laswells model 1948

-channel and effect added to aristotles model

-channel is mass media, tv, art,print, radio

-WHO is saying WHAT in WHICH to WHOM and WITH WHAT EFFECT

Shannon and Weavers Model 1949

-info source - transmitter - channel - reciever - destination

-transmitter=antenna, technological device

-info source=art, music, text, facial expressions, dance

-channel = airwaves, wires, has noise sometimes

-correctional channel how to fix the noise

Schramm's Model (1954)

-field of experience between the sender and receiver;

-venn diagram

-back and forth communication about shared experiences, values, culture

-people are both senders, and receivers

-established importance of feedback

-giving constant feedback to one another

Katz and Lazarsfield 1955

-two step flow process

-source-message-mass media-opinion leaders-public

-political messages being conveyed to the public by opinion leaders

-opinion leaders are anyone who watches or has knowledge of the topic

Westley and Mcleans 1957

-infinity sign symbol

-process begins with the senders environmental factors that influenced them

-begins with receiving messages from outside factors

-outside influences-reciever-channel-audience

Dances model

-Tornado like Model of Communication

-each communicative actions builds on the previous one

-evolutionary process that takes time

-shows how time effects relationships

-interpersonal relationships

Watzlawick Beavin and Jacksons Model 1967

-one cannot not communicate

-we are always sending a message

Thayer's Model 1968

-personalized communication

-the message a reciever acquires is never identical to the one the source emits