DECA MARKETING CLUSTER

What is Organic Marketing?

A type of marketing that requires no money put in; IE. Pinterest unsponsered pins

What is Paid Marketing?

A type of Marketing that involves paying a company or person to talk upper your products (tiktok influencer )

What is a Marketing Stratagy?

The big picture; focuses on WHAT your doing rather than HOW

What are the CORE 4 ?

Model, Market, Message and Media

What is a Model?

Your Service/product

What is a market?

The people you plan to serve

What is a message?

How you’ll reach your target audience

what is media?

where your Marketing exists

What is a tatic?

How you execute your ‘core 4’

What creats a Company Identity?

things such as values, tone, name, and Marketing style

What is direct response Marketing?

a type of Marketing focused on immediate results

What is Brand Awarness?

a type of Marketing where you focus on Trust, scale, etc

what is Search Marketing?

A type of Marketing based of an intent to purchase

What is discovery Marketing?

a type of Marketing that bases sales off of passive interest; it creates a want to buy

What is B2B Marketing?

Buisness to Buisness Marketing

what is B2C Marketing

Buisness to consumer marketing

What is suggestive Marketing?

When you use a preexisting sale to attempt to create another

Which tool uses advanced technology to enhance information sharing?

Supply Chain Networks

What is a supply chain network

A system of interconnected businesses and organizations that work together; think Amazon

A workload analysis assess..

Current and future human resource needs

What is M. O. S. T.

a structure technique ensuring alignment between an organization’s purpose and daily activities; connects long term goals with short term activities

Knowledge management allows companies to..

better answer customer questions

What type of buisness resource is a natural resource?

economic

What’s the primary reason people lose/ leave jobs?

difficulty getting along with others

What is change management

the planning, implementing, and monitoring of organizational changes to help employees and businesses adapt successfully; basiclly makes changes run smoothly

What is litigation in the context of buisness?

The process of resolving disputes between businesses through the court system

What is arbitration?

An out-of-court dispute resolution method where a neutral 3rd party hears both sides of a case and makes a legally binding decision

What is a semi-variable expense?

A cost that is fixed with a variable component; think a utility bill with a flat monthly service fee plus a variable charge based on usage

What’s the purpose of supplying stockholders with accounting records?

to allow them to make informed decisions about their investments and ensure corporate transparency

What is the purpose of a database in buisness?

the store and organize large volumes of data, making it easy to retrieve, manage and analyze

What management function establishes a business'sgoals and objectives?

Planning management