DECA MARKETING CLUSTER

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Marketing

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18 Terms

1
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What is Organic Marketing?

A type of marketing that requires no money put in; IE. Pinterest unsponsered pins

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What is Paid Marketing?

A type of Marketing that involves paying a company or person to talk upper your products (tiktok influencer )

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What is a Marketing Stratagy?

The big picture; focuses on WHAT your doing rather than HOW

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What are the CORE 4 ?

Model, Market, Message and Media

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What is a Model?

Your Service/product

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What is a market?

The people you plan to serve

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What is a message?

How you’ll reach your target audience

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what is media?

where your Marketing exists

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What is a tatic?

How you execute your ‘core 4’

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What creats a Company Identity?

things such as values, tone, name, and Marketing style

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What is direct response Marketing?

a type of Marketing focused on immediate results

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What is Brand Awarness?

a type of Marketing where you focus on Trust, scale, etc

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what is Search Marketing?

A type of Marketing based of an intent to purchase

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What is discovery Marketing?

a type of Marketing that bases sales off of passive interest; it creates a want to buy

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What is B2B Marketing?

Buisness to Buisness Marketing

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what is B2C Marketing

Buisness to consumer marketing

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What is suggestive Marketing?

When you use a preexisting sale to attempt to create another

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