Business - Promotional Methods

Advertising

The process of promoting a product or service in a public space to make customers aware and encourage purchases.

Public Relations

The practice of managing and maintaining a positive public image for a company by disseminating favorable information.

Sales Promotion

A temporary incentive aimed at boosting sales, which includes offers like buy one get one free, free gifts, and discounts.

Sponsorship

The act of paying athletes, celebrities, or organizations to promote a business and its products.

Social Media Advertising

The use of social media platforms for both paid advertisements and organic content sharing to reach and engage specific target audiences.

Value for Money Offers

Sales promotions that provide consumers with additional value, such as buy one get one free deals.

Celebrity Endorsements

A marketing strategy where famous individuals promote a brand or product, aiming to influence their fans' purchasing decisions.

Point of Sale Displays

Promotional materials placed near the point of purchase to attract customers' attention and encourage immediate purchases.

Target Market

A specific group of consumers identified as the intended audience for a product or service based on demographics or interests.

Temporary Promotions

Limited-time offers designed to create urgency and encourage consumers to make a purchase.