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what is cognitive psychology?
the scientific study of the mind (how it operates, and how its operations lead to overt behavior);
study of mental operations used to navigate the world
What are cognitive processes
processes of the mind that we cannot see directly
memory/attention/thinking
What are manifest behaviors?
Observable behaviors that can be directly measured, driven by latent processes
reaction time/task performance
what are latent processes?
unobservable processes that drive manifest behaviors
memory/attention/thinking
What’s the problem of a cognitive psychologist? (? → ?)
they want to understand latent processes, but can only observe manifest behaviors;
θ (latent process) → Y (manifest behaviors)
What are controlled experiments in cognitive psych?
Tests where subjects’ performance or behavior is observed under controlled conditions
What is mathematical modeling in cognitive psychology?
Using mathematical language to explain unobservable processes and understand cognitive processes.
What are neural recordings, and how are they used?
Measurements of brain activity often combined with controlled experiments/mathematical modelling
fMRI, EEG
What is represented by X → θ → Y?
Independent variable (X) influences latent cognitive processes (θ), which in turn produce observable outcomes (Y)
How can exogenous (external) factors influence cognition?
They can alter latent processes (θ), which changes behavior (Y)
Who first theorized about human memory?
Aristotle, in De Memoria
philosophy
What did Rene Descartes propose about the mind and body?
Mind-body interaction: the mind controls the body and vice versa
philosophy
What distinction did Ibn Sina make in cognition?
Primary cognition (unconscious sensory-perceptual processes) vs. secondary cognition (conscious reflection, metacognition)
philosophy
What was Vasubandhu’s theory of cognition?
All experience is built from transient, discontinuous mental events; cognition is a stream of distinct events.
philosophy
What is psychophysics?
study of how physical stimuli triggers sensation and perception, using mathematical principles from the physical sciences to understand psychological experiences
PAVED THE WAY FOR MEASURING UNOBSERVABLE PROCESSES
What is the Just Noticeable Difference (JND)?
The threshold at which a change in stimulus intensity is noticed—Increases linearly with baseline level of intensity
Weber’s Law
ΔI = I × kw
What does Weber’s Law state?
The higher the baseline intensity (of a stimulus), the larger the change in intensity needed to notice a difference

What does Fechner’s Law (Weber-Fechner’s Law) state?
The perceived intensity of a change depends on subjective experience; small changes feel large at low intensity, large changes needed at high intensity.
What is Fechner’s constant?
A value that quantifies the relationship between a physical stimulus and perceived intensity; reciprocal to Weber’s constant
RECIPROCAL to Weber’s constant (1/kw ) –smaller value than Weber’s constant
What is Weber’s constant (kw)?
The ratio of the smallest noticeable change in a stimulus to the original intensity.

Gabor patch
visual stimulus for studying how the visual system responds to patterns
Hemholtz’s frog experiment
Electrically stimulating frog’s calf muscle–caused the muscle to contract while a galvanometer measured time-since stimulation
~27ms since stimulation for calf muscle to contract
What did Hemholt’z Frog experment prove?
Neural impulses DON’T occur instantly! –neural impulses are NOT automatic
What is unconscious inference (Helmholtz)?
The brain makes automatic assumptions based on perception and past experience.
Helmlotz
What did Christine Ladd-Franklin discover?
Human eyes vary in sensitivity to hue changes depending on baseline color intensity
Trained under Helmlotz
What is Gestalt Psychology?
A school of psychology arguing perception is active, not passive; “the whole is other than the sum of its parts.”
we CHOOSE/SHAPE our perceptual experiences
Who is the “Father of Memory”?
Hermann Ebbighaus
What did Ebbinghaus discover?
The forgetting curve—memory retention declines rapidly, then levels off over time.
Tested his abilities to free recall lists of nonsense words
Who invented the concept of schemas in memory reconstrution?
Frederic Bartlett
What is a memory schema?
An organized knowledge structure that shapes recall based on expectations and cultural context.
Memory = active, constructive process, not a passive record
culturally shaped
Federic Bartlett
What is behaviorism?
A school of psychology focused only on observable behavior (S → R), rejecting study of mental operations.
NO SELF-REPORT
argues that mental operations CANNOT be studied— “black box”
Who popularized behaviorism?
John B. Watson
Little Albert expriment—classical conditioning
What was the Little Albert experiment?
Behaviorism experiment that demonstrated classical conditioning in humans by conditioning fear in an infant for a white rat; this fear generalized to other furry, white objects
rat accompanied by a loud noise that scared Albert, Albert is then showed a bunny and Albert is scared
What are the two main forms of conditioning in behaviorism?
Classical conditioning (Watson, Pavlov) and operant conditioning (B.F. Skinner).
What is classical conditioning?
Associating a neutral stimulus (NS) with an unconditioned stimulus (UCS) to elicit a conditioned response (CR).
Conditioned response (CR) is expected when the conditioned stimulus (CS) appears after repeating S → R
UCR = involuntary/natural; eventually gets paired with UCS
NS (later the CS) is paired with UCS
What is operant conditioning?
Learning where behavior is strengthened or weakened by consequences (reinforcement or punishment).
Positive reinforcement
Negative reinforcement
Positive punishment
Negative punishment
Who was the “Mother of Behavioral Therapy”?
Mary Cover Jones, who used conditioning to reduce phobias (Little Peter experiment).
What was the Clarks’ doll study?
Kenneth and Mamie Clark showed children associated positive traits with White dolls and negative traits with Black dolls.
What challenges to behaviorism arose?
It ignored internal knowledge acquisition and cognitive processes (e.g., Tolman’s cognitive maps, Chomsky’s language learning critique)
we learn even when there’s no impetus to do so
What did Edward Tolman’s latent learning study show?
Rats could form cognitive maps of a maze without rewards, challenging behaviorism
What was Noam Chomsky’s critique of behaviorism?
Children produce novel words (“goed” instead of “went”), showing language isn’t learned purely through reinforcement.
Who founded the first experimental psychology lab?
Wilhelm Wundt
What method did Wundt use?
Introspection—trained participants gave detailed self-reports about experiences.
What is structuralism?
school of psychology concerned with understanding the “structure” of the mind by identifying basic elements and how they combine
introspection & hard sciences approach
first major school of psychology
Who invented structuralism?
Bradford Titchner
What is the structuralism theory?
the mind constructs perceptions, memories, and thoughts from lower-level sensation–EVERYTHING BEGINS WITH SENSATIONS
What are the key principles of structuralism?
Atomism, sensationalism, associationism
What is atomism?
all thoughts are composed of elementary building blocks–“atoms”
principle of structuralism
What is Sensationalism?
the atoms of thought derive from sensory experiences
principle of structuralism
What is Associationism?
complex thought arise from associating lower-level sensations
principle of structuralism
What are the three parts of conscious experience in structuralism?
Sensations, images (thoughts/memories), and affections (emotions/feelings)
What are the three qualities of conscious experience in structuralism?
Quality (type of experience), intensity (strength), and duration (length)
Who combined structuralism with psychophysics?
Margaret Floy Washburn, studying animal consciousness.
combined Weber-Fechner methods of studying perception + Titchner’s methods of introspection
What were the main criticisms of structuralism?
Relied too much on self-report
Cannot be independently verified by another observers
Demand characteristics
No two participants will have the EXACT same experience-
Extensive training–is this representative of day-to-day experiences?
Limited to conscious experiences we can report
Who invented psychophysics?
Gustav Fechner
What is Positive reinforcement (operant conditioning)?
adding something pleasant to increase behavior
What is Negative reinforcement (operant conditioning)?
removing something unpleasant to increase behavior
What is Positive punishment (operant conditioning) ?
add something unpleasant to decrease behavior
What is Negative punishment (operant conditioning)?
remove something pleasant to decrease behavior