IDM 1010 Unit 8: Using Social Media for Career Management

LinkedIn Headline

• focus on not just your title, but your expertise and skills

• written in first-person

• powerful and descriptive keywords; mention industry-specific keywords that you expect recruiters to search for

• if you have experience with the job you want, mention the job title; if you don’t, you can use ‘aspiring’ or ‘entry-level’ with the job title

• add additional hard skills and keywords that recruiters may search for

LinkedIn Summary

• defines your academic journey (academic pursuits and motivators)

• describes professional experience and pursuits

• demonstrates your values and ethics

• humanizes your profile

• maintains clarity (defines goal throughout narrative)

• includes keywords

• is original and unique

• contains a call to action

LinkedIn Experience and Education

• keep it professional and share what relates to your future profession

• enter any extracurricular activities your participated in while attending school

• enter any awards or honours you received from school

• add developed skills to increase visibility

• add rich media such as photo, video, links, or documents to showcase your proud moments while attending school

LinkedIn Added Value

• skills and expertise

• honours and awards

• courses

• certifications

• projects

• recommendations

Effectively Engaging on LinkedIn

• engage with others through comments, likes, shares

• research and find companies of interest to follow

• join groups, associations, and follow relevant industry forums

• be visible (update status, projects, posts, events, etc…)

Sharing Content on LinkedIn

• projects you’re working on

• events you attend (workshops, clubs and organizations, etc…)

• content you consume (books, podcasts, e-learnings)

• mention people and companies of relevance, use hashtags

• actionable quotes from other experts in your niche

• excerpts from interviews, webinars, or podcasts

• latest trends and events in the industry

5 Behaviours of LinkedIn Network Curators

• curate their networks with purpose and mutual benefit for themselves and their connections

• curate their networks with diversity, range, and depth in mind

• engage with others through sharing content, recommendations, reaching out, likes, and comments

• proactively introduce people within their network

• be one of the connections that makes their network interesting