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Unconditioned stimulus (US)
leads to an automatic response
(the food)
Unconditioned response (UR):
an automatic response to a stimulus.
(salivation)
Neutral stimulus (NS):
causes no reaction
(the bell)
classical conditioning - Pavlov’s dogs
NS (bell) + US (food) = NS becoming CS
Conditioned stimulus
previously neutral stimulus that now triggers a conditioned response
(bell)
Conditioned response
an automatic response established by training/creating a conditioned stimulus
(salivation)
Extinction
the loss of the conditioned response.
conditioned stimulus (bell) is no longer paired with the unconditioned stimulus (food)
spontaneous recovery
reappearance, after a pause, of an extinguished conditioned response
Higher-order conditioning
a previously conditioned stimulus now becomes the unconditioned stimulus for a new neutral stimulus
Ex: if we paired bell with now a lightbulb
Stimulus generalization
other stimuli that are like conditioned stimuli may produce the same reaction
Ex: Little Albert was initially scared just by the rat, but then all fluffy things caused him to cry.
Stimulus discrimination:
ability to distinguish between the conditioned stimulus and similar stimuli, and not responding to the similar stimuli
Ex: Your cat being able to tell the difference between hearing you open a bag of chips and you opening a bag of cat treats
Conditioned preferences
neutral stimulus paired with pleasurable stimulus = positive emotional response
Counterconditioning
used for phobias/conditioned fears (role of amygdala)
If seeing rat was now paired with getting a dessert
Conditioned medical response
unexpected misery or relief from possibly unrelated symptoms
Operant Conditioning
response and its consequences
Deliberate, intentional, responses
Behavior becomes more or less likely to occur depending on its consequences
Is the consequence a reinforcement or punishment?
Skinner Box :
when a rat in a box presses a bar, a food pellet is automatically released.
It taught them of the reward, and taught them to press lever
Primary Reinforcer
naturally reinforcing, satisfy a biological need
Ex- food, water, comfort contact
Secondary Reinforcer
(conditioned or learned)
strengthen a response through association with other reinforcers. money (buy food), praise (positive emotional response)
Positive Reinforcer
something pleasant follows a response.
Ex; you recieve a good grade after studying
Negative Reinforcer
something unpleasant is removed following a response.
Ex: you got good grades, so your chores for the week are taken away
Positive Punishment
something unpleasant is added
Ex: a spanking for bad behavior
Negative Punishment
something pleasant is removed
Ex: your phone is taken away for bad behavior
Continuous reinforcement:
leads to most rapid learning. (ex: skinner box rat)
Intermittent (partial) reinforcement:
not being reinforced every time
Shaping:
helps to promote learning across behaviors with a low probability of occurring spontaneously
Ex: helping young children learn to maintain eye contact. Reinforce them every time they look up at me. If they stay looking, reinforce again
Latent Learning
subconscious retention of information without reinforcement; knowledge becomes apparent later when reinforcer is presented
Not just the response is acquired, but also knowledge about the response and its consequences
observational learning
learn by watching someone else model a behavior
What you learn is affected by beliefs, interpretations of events
Knowledge, rather than a certain response, is acquired
Bobo doll experiment
Concept
mental category that groups things that share similar properties
Ex: bean bag chair vs. wood chair
○ makes decisions easier
○ so that we can make decisions quickly and efficiently
Propositions
most basic statement that can be judged as true/false
Mental images
representation of sensory stimuli
cognitive schemas
cognitive framework helping to organize information. describes patterns of thinking and behavior that people use to interpret the world.
Subconscious thinking
occurs outside of current awareness
Allows you to do 2 things at once, when one of the things is highly automatic
Multitasking can be inefficient and produce errors
Still part of consciousness (can be subject to introspection), but outside of current awareness
Nonconscious thinking:
outside of awareness; not subject to introspection, but still
affects behavior
Implicit learning → can’t state how/what exactly we’ve learned
Mindless behavior
Metacognition:
awareness of your own cognitive processes; ability to monitor and control those processes.
How rational am I being? Awareness of how you are thinking.
Triarchic Theory
Componential/analytical:
Information processing strategies used when solving a problem
Use of logic
Triarchic Theory
Experiential/creative:
Creativity in transferring skills to new situations
Triarchic Theory
Contextual/practical:
Practical application of intelligence
Emotional intelligence
Ex: street smarts
Emotional intelligence
involves the ability to identify, express, and regulate emotions.
Theory of multiple intelligences
Measuring intelligence
Psychometric approach:
Psychological testing. How well I do on a standardized test.
Measuring intelligence
G factor
a general ability.
Crystallized: Facts
Ex: you know to put a stamp on the corner of a letter.
Fluid:reasoning and using information to solve new problems
Measuring intelligence
IQ:
how well a person has done on an intelligence test compared to other people.
Measuring intelligence
Mental age:
a measure of development expressed in terms of the average mental ability at a given age.
Binet test
identifying children who needed remedial work
There is a cultural bias
Stereotype Threat :
what are the people who are testing me thinking about me?
Can lead to anxiety or enhanced performance
Intellectual Achievement
also depends on motivation and work ethic
Cultural influences on academic performance
Ex: Asian students feel more pressure to do well in math
Problem Solving
Algorithm:
when problems are well defined
used to produce a correct (or best) solution
Problem Solving
Heuristic:
rule of thumb. Mental shortcuts.
Helps Limit options
Problem Solving
Intuition:
“fast”, make decision based on gut feeling or emotion
Problem Solving
Insight:
“slow”, thinking requires intellectual effort
Problem Solving
Affect heuristic:
consult one’s emotions instead of estimating probabilities objectively.
Ex: shark attacks being more dangerous when the leading cause of death in the world is actually heart disease
Problem Solving
Availability heuristic:
judging probability of an event based on how easily you can think of examples of it
EX: recently learned info is more readily available.
Cognitive Biases
Biases caused by…
Desire to avoid loss
The framing effect - how the choice is presented
Fairness bias:
forgoing economic gain because you want to see fairness
Evolutionary roots
You walk out with the same as you had before
Don't want to give up on something you already possess
Confirmation bias:
paying attention only to evidence that supports your conclusion
Hindsight bias:
People overestimate their ability to have made accurate predictions
“bias blind spot”:
we acknowledge that other people have biases
We tend to think that we are free of bias and see the world as it really is
Reasoning
thinking about something in a logical, sensible way
Draw from: Observations, facts, or assumptions
Formal reasoning problems:
provide necessary information to reach a single answer
You have all info. possible, use it all, to reach conclusion
Informal reasoning problems:
no single solution; viewing the problem from multiple angles (dialectical thinking: examining opposing or contradictory ideas or perspectives)
Prereflective thinking:
there is one answer
A correct answer always exists, and it can be obtained directly.
Quasi-reflective thinking:
Judgements should be supported by reasons
Recognize that not everything can be known with absolute certainty
Only looks at evidence that fits their beliefs
Reflective thinking:
some things cannot be known with certainty.
Some judgements are more valid than others
Considers varied evidence (from multiple sources)
Mental sets:
try to solve new problems by using the same strategy/heuristic
Ex: cramming before the exam always works for me, so i'll keep doing it
Not helpful when a problems calls for fresh insights
Motivation
goal to remove an individual from an unpleasant situation
Extrinsic motivation:
the desire to do something for external rewards
Ex: money, good grades
Intrinsic motivation:
desire to do something for its own sake and the pleasure it brings.
Ex: earning a new language because you like experiencing new things, not because your job requires it.
A goal is most likely to improve your motivation and performance when:
The goal is specific
The goal is challenging but achievable
The goal is framed in terms of getting what you want
approach goals (desired outcomes)
avoidance goals (avoiding unpleasant experiences)
Effects of Motivation on Work
Mastery (learning) goals:
focus is on learning the task well
Effects of Motivation on Work
Performance goals:
performing well for others
Other contributors to success:
Self-control: ability to regulate emotion, attention, and behavior in the face of temptation.
Self-confidence and grit
Effects of Work on Motivation
Our motivation to do work depends on the type of work that we’re doing.
Are we a workaholic?
If we love our job we are more motivated to go
What Motivates Accomplishment
Working conditions that promote motivation and accomplishment
Expectations of excellence can motivate accomplishment
These expectations stem from one’s level of self-efficacy
Acquired through experience in mastering new skills, learning from failures
Happiness Motivates
We are not good at predicting what will make us happy or unhappy
Well-being increases when people enjoy the intrinsic satisfaction of an activity
Motivational Interviewing
Promotes sustained reduction in substance abuse and increased treatment retention
Sustain talk:
increases resistance; promotes keeping behavior the same
Change talk:
decreases resistance; promotes changing behavior
Explicit Memory
Consciously recalling previously learned information
Recognition > recall
Great recognition for visual images
Implicit Memory
Unconscious and effortless
Measured by priming and relearning method
Current thoughts/actions affected by past experiences (even when not consciously remembered)
Models of Memory
Information processing model :
cognitively processing information
Input, output, and retrieval
Models of Memory
Three box model
3 interacting systems
Sensory Register
Short-term memory
Long-term memory
Sensory Register
Fleeting nature → prevents double exposures
Briefly retained → does not easily go into short term memory
information that does not transfer out of the
sensory register is assumed to be forgotten forever
Short-term memory
Retains new info for 30 seconds, unless rehearsal or chunking take place
Encoded from sensory information
Allows us to control attention, resist distraction, and maintain information in an accessible way
Requires active processing to go into long term
Long-term memory
No capacity limit
Encoding, storage, and retrieval shaped by culture and experience
Organized through network of interrelated concepts
Parallel distributed processing (PDP)
knowledge represented as connections similar to neural connections in the brain
Chunking
The capacity of STM is extremely limited but can be extended if information is organized into larger units by chunking
Ex: a word, phrase, sentence, or image
Depends on previous experience
Storing Information in Long-Term Memory (LTM)
Words organized by semantic categories → generalize natural language concepts
Tip of the tongue research → words organized in terms of sound and form
Information also organized by familiarity, relevance, or association with other information
Types of information in LTM
Skills or habits “knowing how”
Abstract or representational knowledge “knowing that”
Semantic declarative memory
Knowing FACTS
Paris is the capital of France
Episodic declarative memory
a conscious memory of a previous experience.
Your wedding day
serial position effect
We often recall the first and last subjects on a list, and forget those in the middle
primacy effect:
remembering things at start of list rather than middle or end
recency effect:
items that are presented last are remembered best
Effortful vs. automatic encoding
Encoding : some kind of info, such as material in a college course, requires effortful encoding.
As opposed to automatic encoding like knowing how to walk
Retrieval
Deep processing :
the processing of meaning
Retrieval
shallow processing:
less effective retention strategy. surface-level
features of information or stimuli
Retrieval practice
is necessary if a memory is going to
be consolidated.
○ For students, short quizzes and repeated testing
can have large benefits.
Short term memory
temporary changes within neurons
Altering ability to release neurotransmitters
Ex. alcohol can reduce release of excitatory neurotransmitters
Long term memory
lasting structural changes in the brain
Long term potentiation → increasing the strength of a synapse when the synapse is repeatedly used
Takes TIME