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FSA
firm-specific advantages; what makes a firm successful; some are location-bound while others are not
international business
relationship between the firm and host country's environment
3 things that make up FSAs
unique resources, routines, entrepreneurial skills
paradox of transferable FSAs
if you can easily write them, they are easily transferred, but they can be easily copied; those that are not easy to imitate are less easily transferrable; transferability
bounded rationality
imperfect assessment (we don't have all the info)
bounded reliability
imperfect effort (opportunistic behavior, false promises, etc.)
3 levels of analysis of a business
business environment, strategy, management
transnational mindset
ability to develop and interpret criteria for business and personal performance that are independent from the assumptions of a single country, culture, or context, and to implement these criteria appropriately in different countries, cultures, and contexts
5 focuses of a transnational mindset
global integration of the value chain, adaptation of producers/marketing/business models, organizational centralization vs decentralization, market entry decisions, integrating non-market strategy
3 things "no" means (in the context of business) **MOST IMPORTANT THING OF THE SEMESTER
not the right time, not the right person, wrong question
2 places you may be able to get an internship abroad
US Commercial Service at the embassy, American Chamber of Commerce
why FSAs?
to build a sustainable competitive advantage
sustainable competitive advantage
when a firm consistently earns higher profits than other firms in its industry
most important part of sustainable competitive advantage
uniqueness; think about the value chain
strategy
actions that managers take to attain the goals of the firm to increase profitability and profit growth
profitability
rate of return a firm makes on its invested capital
profit growth
percentage increase in profitability over time
corporate vs business strategy
entire company vs particular business units; they operate independently, but are related
location economies
labor, regulations, transportation, etc.
experience effects
learning effects; repetitive nature leads to efficiency as you learn
economies of scale
reduction in unit cost due to large volume; the more you produce, the less fixed cost is allocated to each unit, which reduces the unit cost
how do you increase profitability
create more value
explanation of profitability and value chart
V-P = consumer surplus per unit
P-C = profit per unit sold
V-C = value created per unit
The closer P gets to V, the more people will pay
4 types of international business strategies
transnational, international, global standardization, localization
transnational strategy
the ideal strategy; high globalization and localization, high local responsiveness and cost reduction
global standardization strategy
low local responsiveness, high cost reduction (same product everywhere)
international strategy
low local responsiveness, low cost reduction (early stages; can eventually move to global standardization or transnational)
localization strategy
high local responsiveness, low cost reduction (entirely different products everywhere; can eventually move to transnational)
value chain
business model that describes the full range of activities needed to create a product/service
the problem with outsourcing
gives local people knowledge and resources to compete
5 strategies for home team advantage
engage deeply with customers and users, partner with local suppliers, foster development in local talent pools, shape the regulatory and institutional environments, participate in broader development of social value (or create the illusion that you are)
Porter's 5 Forces purpose
analyze competition to determine competitive intensity and therefore attractiveness of an industry in terms of profitability
Porter's 5 Forces
threat of mobility/new entry, supplier power, threat of substitutes, buyer power, industry rivalry (major determinant)
industry rivalry (P5Forces)
number of competitors in a space, customer loyalty, already there, etc.
standardization
less costs, quicker entry, develop global brand name, centralized, "know-how" and skill
adaptation
adapt products to local taste
pros of global integration
benefit from differences in comparative advantages, increased bargain power, economies of scale, lower costs
cons of global integration
need standardization for global strategy, difficult to adapt and adjust, potential higher costs
vertical integration
centralization vs decentralization
horizontal integration
structure of organization
corporate governance
framework needs to reflect the culture, style, and issues of the organization
principal agent problem
there is inherently a conflict of interest between those with control and those with ownership of a company (managers/agent vs shareholders/principal)
3 basic sources of conflict (principal agent problem)
managers' desire to remain in power, managerial risk aversion, free cash flow (leftover cash when everything is paid off)
what to do with free cash flow
pay to investors, invest in future development, invest passively in financial securities
ways to combat conflict (of principal agent problem)
CEO contractually has to act to maximize shareholder value, give CEO stock options
3 spheres of sustainability
social, environmental, economic
2 dimensions of nonmarket strategy
local and global, strategic and moral
"3 M" Test **another most important thing of the semester
mirror: would I be able to sleep at night?
mom: would I care if my children/parents found out?
media: would I care if it were reported in the news?
character/legacy: what do I hope for my obituary to say?
non-market strategy
firm's plan of how to increase its social, political, and environmental effectiveness in a particular environment; about values
integrated non-market strategy
plan of how to integrate market and non-market strategies
value of statistical life (VSL)
used to decide whether or not to adopt new regulations
if cost of regulation < # lives x VSL , adopt regulation
Brent Spar
created CSR
oil storage platform used to hedge against low prices of oil; Shell decided with the help of scientists and governments to get rid of it by sinking it in the middle of the Atlantic after the oil was drained; Greenpeace staged a dramatic protest that resulted in Shell giving money to them, which silenced them, and using Brent Spar as a pier in a Norwegian fjord
DDD shift (CSR)
to decide, dialogue, deliver from decide, announce, defend
Monsanto's Stewardship Agreement
unintended pollination can lead to patent infringement
Foreign Corrupt Practices Act
prohibits payments of bribes to foreign officials to assist in business goals (does not count expediting, SEC can bring civil enforcement)
due to Lockheed bribing foreign officials to buy their fighter jets and the crisis in Japan that ensued from this
prosecutorial discretion
US prosecutors have to say whether or not to try a case
Wrongful Acts Triangle Framework
motivation to commit wrongful acts increases when 3 factors are present: pressure, opportunity, rationalization
bottom line
financial records
double bottom line
measures performance in terms of positive social impact
triple bottom line
measures saving the planet
microfinance
scheme for providing very small loans to micro-entrepreneurs, taking little/no collateral (group lending methodology, high return on equity)
copyright
protects specific creative work for the life of the author +70 years if the author is known or for 95/120 years if the author is not known
patent
protects from the use, manufacturing, or sale of an idea for a limited duration of time to promote innovation
trademark
protects specific symbols, words, names, etc. for a limited duration of time that can be renewed
service mark
trademark but for services
R vs TM symbols
registered (more specific and more protected) vs not registered; McDonald's M is R, whereas "I'm lovin' it" is TM
Madrid Protocol
allows for international trademark protection; one time, one currency, one language, etc.
New Silk Road/One Belt, One Road
China's new plan where resources go into China, finished goods come out; would cover 62% of the population in the world; embracing soft power
China's National Security Law
broad and goes beyond physical threats; wants the absence of international/domestic threats
US principle of national security
manage threats, not fully eliminate
3 primary efforts of China in the US right now
shaping the context (encourages self-censorship and regulating, Confucius institutes), controlling the Chinese diaspora (media propaganda in other countries), targeting the US political core
DDD framework
3 ways to create value abroad
deploy, develop, deepen
outsourcing
outside of the organization
offshoring
outside the home country
offshore outsourcing
outside of organization and home country
hollowing out
short-term gains of offshore outsourcing are undercut by long-term losses, like being replaced because the workers in the other country gain knowledge and resources and have home-team advantage; new competitors
horizontal FDI
firm invests in foreign markets to expand its current lines of business
globally integrated enterprise
integration of production and value delivery worldwide due to less barriers, IT revolution, and shared technology and business models
chain of command
line of authority from top to bottom of an org
span of control
number of subordinates reporting directly to a manager