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Nominal
Names or labels only, no order (e.g. gender, country)
Ordinal
Ordered categories but gaps are not equal (e.g. Likert scales, rankings)
Interval
Numbers with equal gaps but no true zero (e.g. temperature in °C, test scores)
Ratio
Numbers with equal gaps and a true zero meaning “none” (e.g. time, height, minutes, sleep hours)
Exploratory
Used when little is known and the goal is to explore or find ideas
Descriptive
Describes what is happening (who, what, where, how often)
Explanatory
Looks for relationships or causes (why or how something happens)
Evaluative
Tests whether an intervention or program works
Levels of measurement
What kind of data or numbers you have
Types of research questions
What the researcher is trying to find out
Nominal vs ordinal
Can I rank it? If no → nominal, if yes → ordinal
Interval vs ratio
Does zero mean none? If no → interval, if yes → ratio
Descriptive vs explanatory
Am I describing or explaining?
Explanatory vs evaluative
Is there an intervention being tested?
a test is good if it correctly predicts or matches a real-world outcome or trusted standard.
a test is good if its results match another trusted test taken at the same time