danny's deck

List the types of nonprobability sampling techniques

Convenience, Purposive, Quota, Volunteer

Trend, Panel and Cohort Trend are categories of this sampling type

Longitudinal Sampling

Conducting a historical/documentary search is the first step of this

Content Analysis

The library housed at Hill and Knowlton's New York Headquarters is an example of this type of library.

Institutional Library

Counting the number of times that "public relations" is found in a New York times article is an example of this.

Manifest Content

This is about a fair treatment of research participants ensuring the confidentiality and anonymity of data, the correct reporting of data and the question of subsequent data ownership.

Ethics

This type of sampling occurs when available or accessible people are selected, and the sample is weighted so that certain predetermined characteristics are represented.

Quota Sampling

Placing messages into a category system is called

Coding

This is very specific and based, on both projected and actual outputs.

Objectives

This type of secondary research is used if you evaluate research from your company's past 10 years of annual reports

Organizational Research

This is a "formal storage place that contains a variety of types of documents"

Library

List an advantage of in-depth interviews (short-answer question)

Allows the interviewer to get an understanding of not only the problem being researched but also the person being interviewed. Allows for introspection on the part of the part of the interviewee and can still provide the interviewer control over the type of questions asked, the order of those questions.

To state and define the problem are the first steps in conducting this

Case Study

If a researcher wants a "quick" snapshot of a public, what kind of research method is best for him or her use?

Poll

This describes the controlled, objective and systematic gathering of data

Quantitative Research

These are specific, measurable statements of what needs to be accomplished for the goal to be reached

SMART Objectives

Name a method of research that is considered qualitative and observational

Focus Groups, Participant Observation, In-Depth Interviews

Name one way to collect survey data

Telephone, Mail, Internet, Person-to-Person

This deals with how people see right or wrong in a particular society

Ethics

The amount of error that results from two coders when placing content into categories can be established by computing this

Intercoder Reliability

This describes and analyzes a person, organization or event in detail

A Case Study

This describes "A general outcome expected when a campaign or program is completed (or something to be reached at some point)"

Goal

This is the science of systematically drawing a valid group from a population reliably

Sampling

Why does Public Relations Research use sampling? (I think this is the other open ended)

Public Relations Research often includes survey and polling methods for gathering information about a public's attitudes, beliefs and behavior or the message content to be studied. It is usually impractical to study all the messages or contact all the people in the public.